Companies with an aligned ABM strategy have seen up to 208% marketing revenue uplift, according to The B2B Institute research. Discover how to get started with account-based marketing in our online clinic: bit.ly/3NpDEEt

Thinking you already know your buyer without investing time in working out buyer personas is a big mistake! Here are 6 more you should avoid: bit.ly/3ySr7or #b2bmarketing #buyerpersona

How well do you know your buyer? Knowing your buyer can be the difference between a successful and unsuccessful campaign. But, gathering buyer insights is not as easy as it seems. Here are 7 common mistakes to avoid: bit.ly/3ySr7or #B2Bmarketing #buyerpersona

Want good content delivered to your mailbox monthly? Sign up to SPOTONVISION's newsletter and get the resources to become an even better marketer: bit.ly/3v2nOZm #newsletter #b2bmarketing

How is the success of account-based marketing measured? In our ABM booster pack, you will find an article detailing five ways to calculate your success. Ready to show your results? bit.ly/3lHqDdp #accountbasedmarketing #b2bmarketing

Exciting news! Our event page is now live for 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗕𝟮𝗕 𝗶𝗻 𝗧𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀! Join us on June 20, we'll take you on a journey through the latest State of B2B in The Netherlands… 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰! lnkd.in/eav2DEEv #B2BMarketing

Are you truly exploring the world of AI?👾We interviewed Bob van den Berg, and his tips can help you in your AI quest. Want to know other trends that are shaping B2B Marketing? Join our event State of B2B in The Netherlands! bit.ly/3mLCMC9 #b2bmarketing #ai #trendsinB2B

Did you know that 82% of marketers say CX is a key differentiator? Join us on June 20th for the State of B2B Event, where industry experts and thought leaders will share their thougths on CX. Register now!: bit.ly/42iloUy #b2bmarketingforum #stateofb2b #event

No event is complete without good food, engaging discussions, thought-provoking presentations and highlights on our latest report! This is why our State of B2B event on June 20th will have it all! #b2bmarketing #stateofb2b #event Sign up here: bit.ly/42iloUy

Join 𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐁2𝐁 𝐢𝐧 𝐓𝐡𝐞 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬 event for insights and inspiration from our latest report “A day in the life of three marketing managers”. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐮𝐩 for up to 20% off the regular price! lnkd.in/eav2DEEv

📢 Join us at State of B2B on June 20! 🎉 🎯 Register now: lnkd.in/eav2DEEv 📆 Date: 20 June 🕒 Time: 9:00 - 14:00 CET 🏢 Location: Beeckestijn Business School, Leusderend Plaza 💼 Enhance your skills, expand your network, and stay ahead in your field. #NetworkingEvent

🎙️ We are thrilled to announce that Kate Newstead linkedin.com/in/katenewstea… will share the secrets of transforming your marketing approach into a commercial powerhouse, with a strong focus on showcasing the tangible 𝐑𝐎𝐈 of your efforts. 📈🔥 ✨

According to our speaker Patrick Aalbers, from Aareon Group: "The ROI topic is a difficult one, what is the right model? It is good to start a new process by looking at the entire pipeline with KPI's on each level of the funnel." 🚀 #StateofB2BinNL #NetworkingEvent

Attention, fellow adventurers! Prepare to soar high above the ever-changing B2B landscape. 📅 Date: June 20th 📍 Location: Beeckestijn Business School Discover more about this exceptional event and stay 𝐡𝐭𝐭𝐩𝐬://𝐬𝐩𝐨𝐭𝐨𝐧𝐯𝐢𝐬𝐢𝐨𝐧.𝐚𝐜-𝐩𝐚𝐠𝐞.𝐜𝐨𝐦/

Curious about what keeps a B2B Marketing Manager busy? Dive into our new blog article for some key takeaways: lnkd.in/erHAKbSi #StateofB2B #collaboration #b2bmarketing #Sales #CustomerExperience #b2bevents

One of the reasons is that we are launching our new report, "The Secret Diaries of 3 B2B Marketing Managers", with a movie featuring Micha Isacson, Linda Geerdink and Patrick Aalbers. Here is a sneak peek at the behind-the-scenes of the filming. You can tell it will be great!

Today is the day - State of B2B in the Netherlands! We hope you’re as excited as we are! Wanna get the LIVE updates? Stay tuned here!

What a lovely day we had at 𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐁2𝐁 event tuesday! Once again, thank you all for making the event a remarkable B2B success (as seen by the smiling faces of the attendees in the picture below)! #StateofB2BinNL #StateofB2B #b2bmarketing #NetworkingEvent