Want to PAY for ONE article? It has finally happened. Bravo Torstar for leading the media industry back to profit!! Contact Toronto Star to ask for an Axate invite to pay per read! First leading newsroom in North America to offer it. I am a fan of Katie's career and last week

Thank you Heidi Legg! We’re very excited to be working with @torstar to make reading the news easy and accessible for everyone.

Great news that Toronto Star has opened up their content to more readers by implementing Axate casual payments. Invite only for now, but if you want to try, drop me a note! pressgazette.co.uk/paywalls/casua…

Wishing you could pay to read a single article when you hit a paywall? Pay-per-read has arrived! Toronto Star Axate pressgazette.co.uk/paywalls/casua…

Readers of Toronto Star can now choose whether to subscribe or pay per article with Axate's casual payments system. Read more about The Star's decision to start offering casual payments on @Toolkits: toolkits.com/publisher-mone…

Dr. Pat Soon-Shiong Check out pay-per-read with Axate. I don’t have any interest in them but believe ways for everyone to buy an article is the future. Toronto Star offering it now. The cost of being informed must be lower.

I used Toronto Star's micropaywall via Axate for the first time yesterday. Bought 2 articles for a total cost of $1.50 and ended up getting full access to the site for 24 hours. Really great UX and I am very happy to continue supporting quality journalism this way!

Stephen Maher That is why I love the Axate solution Toronto Star is experimenting with. Government funding like Maclean’s Magazine relies on is problematic when the party in power uses the newsroom as an organ. Monthly subscriptions that are too expensive for the average consumer are not informing

Heidi Legg Stephen Maher Axate Toronto Star Maclean’s Magazine When every single person in the population is a potential customer, the news media can return to being a mass market, profitable and growing, sector accountable only to its customers - the actual readers.

Rory Sutherland Demanding that people pay all the time for something they only want some of the time is a terrible idea. Subscription without alternative options limits the market to a fraction of the people who might otherwise buy...

🇬🇧🇨🇭 You only live twice. Rory Sutherland It's still mad that we don't have the digital equivalent of news stand one-off sale. Even madder because it exists (I built Axate) but prevailing orthodoxy in media says it's better to sell 6 months access for 25¢ than a day's access for the same price.

Die kanadische Zeitung Toronto Star will #Micropayment einführen. Die ersten Test mit der Technologie von Axate seien vielversprechend verlaufen. Es ist das erste große Medienhaus in Nordamerika, das den Sprung in ein #PayperArticle-Modell wagt. voices.media/why-the-toront…

Have a listen to Esther Kezia Thorpe on The Publisher Podcast to hear more about how Axate's casual payments are helping Toronto Star convert lapsed subscribers, appeal to younger readers and grow their potential paying audience: voices.media/torstar-corpor…

I just paid $.25 to read this Toronto Star article thanks to Axate! The future of “casual reading” versus subscription has arrived! Promise for journalism!!! thestar.com/politics/feder…

Digital Content Next Pay per read Axate and a national network in each country to support advertising dollars going back into that country.

Welcome Single Track World and all its readers to pay-as-you-go access to premium content without having to subscribe. Give it a try - and watch out for more cycling titles joining imminently...! singletrackworld.com