"YouTube face" is finally dead? If people seeking to be entertained prefer mouths closed, those looking to be educated surely do so too. Hope the era of more naturally engaging facial expressions is coming.

15 lessons about YouTube I learned before I could hit 1 million subscribers: 1. Algorithm. It’s not the algorithm that watches your videos. Think about one human being you’d like to attract and make a video they’re going to love. The algorithm is so good these days that it

I’ve been running an online course business for six years. Here are the 5 biggest pros and cons. PROS: 1. The business model is highly scalable, which means that every year I can work less and earn more, or pursue other projects. I choose the latter. 2. No one tells me what to

It’s time for creators to stop making money for other companies. That’s exactly what happens with YouTube Ad Revenue and sponsorships. But there’s a better way. Imagine a company spends $1,000 on YouTube ads on your videos. YouTube keeps $550 and you get $450. Say their return

Half of my YouTube business (and multiple six figures in revenue) fits into this model. It’s simple and it works. We often overthink our businesses, but more complex doesn’t mean better. Let’s break it down. I make a video that helps my customers solve their problems and try

Here's some of my semi-contraversial advice for educational Youtubers. - Don't follow MrBeast. He's at the top of his game, but many YouTubers play a very different game. - Getting a lot of views is not the only way to be successful on YouTube. "Small and highly specialised"

Making my first $100 online completely changed my business trajectory. I used to run an education consulting business where 100% of the revenue was directly tied to my time. I only enjoyed myself until I was fully booked. Then I discovered that working with a lot of clients