Rachel del Valle
@ardvee
Freelance writer on design/language/whatever interests me. bylines @nytmag @gqmagazine @eater and beyond!
ID: 192677549
http://racheldelvalle.com 19-09-2010 21:06:03
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“In some ways, artisanal ice cream is a relic of a time in food culture when destination dining was more exciting than CPG brands” — Rachel del Valle discusses the rise of mail-order ice cream 🍦🍦🍦 >> aigaeod.co/mailicecream
Also wrote about public transit apps (and snuck in a SEPTA token mention) for MIT Technology Review
Latest for AIGA Eye on Design is all about Graza's squeeze bottle, one of the first CPG brands to capitalize on the growing interest in all things back of house, restaurant-wise.
I see someone has been listening to S3, Ep 3 of Articles of Interest! (That someone is Buck Mason. And honestly, good for them.) cc Avery Trufelman
My newest column for It's Nice That explores the complexities of nostalgia in branding and how companies capitalize on the emotional potency of "heritage"⌛️ itsnicethat.com/articles/eliza…