Andy Raskin(@araskin) 's Twitter Profileg
Andy Raskin

@araskin

Strategic narrative

ID:8339362

linkhttp://andyraskin.com calendar_today21-08-2007 20:42:03

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Words that I and Fresh Air Terry Gross say that reveal our Brooklyn roots:

inaugural/inauguration
daughter
(sometimes) law

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3 yr old girl in cafe, to strangers with a dog: 'I have a dog. And a cat!'

Strangers: 'Wow.'

Girl's dad: 'We don't have either of those things.'

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Honored to have my piece selected by Transom.org for their Small, Random & Meaningful series (and yes, Ira Glass owes me $5, sort of)
transom.org/2023/what-nice…

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Great B2B companies feel less like they're selling a product and more like they're evangelizing a movement.

5 principles for crafting a movement-defining strategic narrative, w/detailed examples from Gong, OneTrust, Salesforce, and others:

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Every day I have to clean up the spam cesspool that my Google Drive 'shared with me' folder has become — why doesn't Drive reject docs attached to emails that Gmail has flagged as spam?

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My mom got a visit from an fbi agent in college who accused her of subscribing to the Columbia Record Club and not paying. Turned out her roommate had placed the order, forging my mom’s signature. This analogy by William Shatner works in more ways than one.

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“How could your nose be stuffed up when it’s so big?”

— coworker in Tokyo expressing sincere doubt when I called in sick, ca. 1991

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got this text from my dad — tell the ceo of @bdo_usa my dad says he should call me or 'someone like' me

got this text from my dad — tell the ceo of @bdo_usa my dad says he should call me or 'someone like' me
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In the latest Chill Beefs, my friend silviomenendez complains about not being able to find a good therapist chillbeefs.com/therapists-sil…

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