AMA Journals
@ama_journals
Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.
ID: 1012093594411438080
https://www.ama.org/ama-academic-journals/ 27-06-2018 22:01:31
2,2K Tweet
3,3K Takipçi
370 Takip Edilen
🚨 Deadline extension! Paper submissions to the 2025 AMA Winter Academic Conference will now be accepted through September 11, 2024. Learn more & submit here➡️ bit.ly/3Z1OaL6 #AMAWinter #callforpapers Linda Alkire (née Nasr)
A new Journal of Marketing study finds that positive emotions affect the words used in search queries and can boost clicks on paid search ads, helping marketers optimize their #SEM strategies. Learn more here: bit.ly/3Tp1QvT Sarah Whitley Terry College | UGA #digitalmarketing
🚨 Check out our AMA Journals Special Issue: Mitigation in Marketing! 🚨 Don't miss out—articles are free to access until the end of the month. ➡️ow.ly/89M850TkiVp #Marketing #FreeAccess
Customers with routines are better customers: A Journal of Marketing Research study examines ridesharing apps, showing how marketers can use customers' routineness as a segmentation strategy. Learn more: bit.ly/3Zl2Ftr #marketing #CRM Uber Lyft Eva Ascarza Oded Netzer
How do political ideologies affect marketplace outcomes? Join host Nailya Ordabayeva for a fascinating discussion with Kathleen Seiders and Esther Uduehi about their Journal of Marketing studies related to politics and marketing 🎧 #intersectionality #policy bit.ly/3ZgPauS
One-third of all food in the world is wasted, causing serious social and environmental problems. Check out this conversation with the authors of a Journal of Marketing Research study addressing this urgent issue 🎧 Huachao Gao Brett Gordon #foodwaste bit.ly/3Bia6Yg