You don’t have to be unique to be a big business If you can be the best in a common thing, you’ll be big.

There are certain things about your brand you should not and cannot talk about People should realize it themselves Only then, it’ll mean something (If you claim to be the best, never say it yourself!)

People already have needs and desires You cannot and should not try to create new desires You just need to channel them onto your product that satisfies those needs and desires And you should do it in such a way that is authentic and genuine.

In the very essence of it, we’re all dealing with people. Doing things for people, with people. If you don’t understand people, don’t expect much from what you’re doing.

No formula works twice Every problem is unique And even a tiny change in a problem would require an entirely different formula

The mere fact that we’re not so different from each other is why some brands/people can influence the masses.

Clients need transparency. If even when you fuck up. Especially when you fuck up. As an advertiser, you’re playing an important role in an important part of their business. The least you can do to help them is to be transparent with everything you do.

If you think others wouldn’t understand, then it’s not their fault but yours. Maybe you’re just not good enough or don’t know enough to make them understand.

Change is hard for everyone and every organization. But without it, no success or state of peace can be sustained.

A good ad is about sparking emotion while delivering the right message.

Making interesting ads is not a tactic. It’s how ads actually should be.

New creatives from Axiom 🔥

Every penny spent on understanding customers better is a good investment for a brand.

Assuming no one cares about your brand and aligning your content with that mindset will set you apart from 95% of the brands out there.

Don’t even attempt to figure out all the steps you need to take. Only care about your next step. Put one foot in front of the other and you’ll get there.

Knowing basic psychology is not only necessary to be a good marketer but also to be a well-functioning social being.

The Why Factor Understanding the why behind your customers’ decisions is the key to creating ads that resonate. When you tap into your customers’ core motives, you’re not just selling a product, you’re connecting with their aspirations, their challenges, and their goals.

Most people believe great ads are about flashy design or clever wordplay. Wrong. Great ads are about creating a moment of genuine recognition. That split second when someone thinks, "Wow, they understand me."

A brand isn’t what you say it is. It’s the gut feeling people get the moment they see, hear, or think about you.