"Data-led" is dead. Sure, it’s still walking around. But then again—you can still walk around while terminally ill. Right up until you can’t anymore. Everything AI can do, or data analysis can dictate, is becoming a commodity. The only real question now is: where do you get

Why indeed? Although it could end up being a lovely tribute to the original. Weirder things have happened...

Been a big fan of Rory Sutherland's Nudgestock for a good few years now. If you're nearby and want some different thinking you should go. This year's theme is "Power". I can't go this year unfortunately. If you want some idea of what it's like, they very kindly put the whole

Totally is. And well done Rory.

I think Personas in marketing are mostly bollocks. What do you think?

This actually is a problem in startup land. But it's also the case that they are often aware of large tech or business problems that most people don't know exist. A lot to be said for solving problems for the man in the street of course.

It's spring break and my son started a lemonade stand. I asked him how much lemonade he sold in the last hour. "$3" he said. I told him, "Here's $20 for one glass of lemonade. In one hour I'm going to come back and buy a lemonade for $1,000. You're going to take that

Coming soon. A "Why Engine" for marketing. Interpretation at scale. Interesting times.

The fact that there aren't more economists that are very rich should be a red flag

Fascinating

People don't understand the danger of this. We can review the scandal it will inevitably cause in 20 years. Completely insane.

AI memory is going to be the next big change in software. Not because it will allow an AI to remember you in chat. Although it will. But because it will allow real AI impact in software over time. Context specific experience will hugely increase AI accuracy and usefulness.

The Irish housing crisis and pretty much every other problem the country has.

If you want to eat real food, avoid 1) restaurants with a Michelin star or trying to get a Michelin star, 2) restaurants with a "famous" chef, 3) restaurants with a view.

This is an important thing that very smart people in lofty academic eyries or isolated tech oases sometimes forget.

Ryan looking the part on his debut. 🙌

We don’t lack intelligence or information. We lack interpretation. In business and marketing, misreading intent is more dangerous than missing data. Better strategy isn’t always more, it's often just clearer. #BehaviouralEconomics #CustomerInsight #MarketingStrategy

This is literally how it works. The media have always done this. He just agreed when they did it before. I agree with the sentiment but I know he doesn't really believe it. Expecting principles from unprincipled people is silly. Especially when you have none yourself.

I would sugget that if spoiling your vote were truly as pointless as is being made out, then there wouldn't be such a loud and coordinated attack on the idea.

The delusion of D2. Government disconnected from reality by meaningless statistics.