If you are at DMEXCO next week, you cannot miss this chat between Anthony Lamy and Shaun Lynch. Thursday, 12.40, Red stage: mark your calendar! lnkd.in/dZT4a7pG

Adobe buying Figma for $20 billion (and 50x revenue) to augment their creativity and productivity suite is a strong positive signal for creative tech companies like Vidmob.

Interesting piece from Anthony Lamy on AdWeek this week (no pun intended!) on how marketers can do more with less. lnkd.in/e9A9fnyT

Featuring wise words from Nest Commerce's Will Ashton, Emma Welland, Anthony Lamy, Yieldmo's Stephen Cutbill, Tamara Littleton, Csaba Szabo, Alkimi's Benjamin Dunkel, Space & Time's Helena Taylor and AppsFlyer's Sue Azari!

Some of my thoughts around social advertising in 2023 along with Will Ashton, Emma Welland, Anthony Lamy, Stephen Cutbill, Csaba Szabo, Ben Dunkel, Helena Taylor and Sue Azari. And a hat tip to Conscious Advertising Network lnkd.in/eC6SZWSJ

People think that AI is going to steal their creative job, it won't. But someone who embraces AI to be more creative, more effective and put forward stories that resonate will. WatchWeb Summit 2022: the Fight Between AI and Human Creativity youtu.be/ICOjk0ocYLM via YouTube

We've long felt that Vidmob's platform for Intelligent Creative would be like a superpower when put in the right hands. Well, Chris Marino and his team are exactly that, and it's been amazing to watch them show the world what's possible.

This is the problem with traditional DCO solutions, and will be the same with commodity generative art tools. If you have bad creative, the last thing you want to do is scale it. nytimes.com/2023/02/11/tec…

Important point by Rishad Tobaccowala⁩ - “Marketing people need to have a greater voice & to have a greater voice marketing people need to upgrade our skills & capabilities…” Vidmob aims to help w/ tools to measure creative effectiveness. Impact/Value —> Voice rishad.substack.com/p/the-future-o…

This is spot on. 💯 x 💯. Many companies are actually marketing companies, first & foremost. If they cede that responsibility to a largely black-box, automated solution....they may find that sooner or later, there's not much value left in the actual company.

I've been thinking about Terence Kawaja's keynote at the 4A's a few weeks ago. His point about AI allowing Creative Effectiveness to be the next big thing was spot on. But here's why I think we'll have to realize that creative $$ are working $$ first. Vidmob vidmob.com/blog/want-more…

Thank you Raconteur for covering the hot topic of #artificialintelligence so well in your AI feature and including Anthony Lamy's perspective. lnkd.in/eqjHMciP

Very proud that VidMob got selected as a finalist for this year's #LVMHInnovationAward. Can't wait to be in Paris for my first #vivatech2023 with 自贡, Anthony Lamy, Jennifer Haie and Alex Collmer! lnkd.in/eUdrfZtx

I cannot wait to be in Paris next week to attend Viva Technology. With LVMH. And with a chance to win the very prestigious #LVMHInnovationAward! lnkd.in/em29sg5H

🌟 Don't miss our upcoming webinar featuring Andrew Jude Rajanathan and our panel of experts! Join us as we explore the power of #AI in navigating today's fragmented media landscape. Register: bit.ly/3X4TZo0

The shift from a world of content scarcity to a world of content abundance is accelerating. How can you ensure that you are noticed? If 100m songs didn't do it, the answer sure as hell isn't 200m songs. Creativity and creative effectiveness tools are about to become critical.

🌟 Creative innovation at its finest! Toyota Indonesia's ads transformation on YouTube brought a 57% view-through rate boost and a remarkable 58% reduction in cost per click. Now that's a success story worth celebrating! ow.ly/NSWQ50PBW14 #MarketingMagic #ROI

LVMH Open Innovation launched its ninth season of ventures at La Maison des Startups LVMH at an event welcoming the 29 latest international startups joining LVMH’ business acceleration Program in the heart of Paris’ STATION F. Learn More: lvmh.com/news-documents… #LVMH

Creative Performance is the largest unexplored opportunity for Brands. ⁦Vidmob⁩ adweek.com/adweek-wire/vi…

I’ve long felt that anyone curious about how ads work on Meta, Google and other modem platforms could learn from Eric Seufert. So it was fun to chat with him about the new paradigm that’s emerging where creative really matters, GenAI is ascendant, and inputs drive performance.