Anja Lambrecht
@anja_lambrecht
ID: 228811343
20-12-2010 18:59:59
14 Tweet
224 Followers
16 Following
Providing more free content when there is more demand can maximise profits, says London Business School’ Anja Lambrecht ow.ly/4n6gCP Forbes
Most deserved tenure decision ever! Huge congrats to my friend & great scholar Anja Lambrecht London Business School #champagnetime
When your audience is at its biggest, give them content for free, says LBS’s Anja Lambrecht ow.ly/Vfud3006GPi
To charge or not to charge, that’s the #content question. LBS’s Anja Lambrecht has the answer ow.ly/e63I30065v3
Here is a recent article I wrote with Catherine Tucker on data analytics challenges for managers x.com/HarvardBiz/sta…
Really excited about my new paper with Catherine Tucker about apparent gender-based algorithmic bias in online advertising papers.ssrn.com/sol3/papers.cf…
Should you advertise ‘up to 70% off’? My new paper with Catherine Tucker shows that mostly it’s not a good idea: papers.ssrn.com/sol3/papers.cf…