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“Hey Sean, quick question: Do you recommend 1 day click ASC or 7 day click bid cap, but I’ve recently got cost caps to spend at incremental 3x in Northbeam, but my triple whale dash isn’t capturing it, and then I went to my mmm and they said tofu view through tik tok is actually

Over the next 8 weeks, I’ll be training my creative team on EVERYTHING they need to know about using AI to make ads. Jimmy slagle and I have decided to open the doors and sell access to these live trainings for those looking to make more winning ads with AI. We’ll be covering:

"I would beg you not to start an e-commerce business." @taylorholiday is the CEO of an ad agency that primarily services ecommerce businesses, yet that's still his advice to all of us. That's because he says that the path to liquidity, cash flow, and M&A market just aren't

Interesting to hear Meta's Chief Revenue Officer specifically push creator partnership + partnership ads in his comments on creative volume & diversity. The thing that's striking to me is how human it is in a sea of comments about AI and Gen AI creative.

Just heart the phrase "ads that interact with you" at the Meta Performance Marketing Summit. How did I not think of this earlier? Think of landing pages especially: instead of a static page, an experience where a customer can interact with the material, answer more specific

"Gen Z is spending 25% of their day consuming content...Our attention spans have decreased by 70% in the last 20 years." - Presenter at Meta Performance Marketing Summit This makes me want to quit Meta advertising, not come up with a better strategy to "cut through the noise."

Multiple uses of the phrase "creative supply chain" from Meta today Taylor Holiday

DTC and CPG have moved through three knowledge waves: 1️⃣ The Growth Era Marketing ruled. CAC, agencies, paid social playbooks — funded by capital exuberance chasing revenue at all costs. 2️⃣ The Finance Era The tide turned. Profitable brands exited big. Unprofitable ones got

"Value Optimization For Profit" as an optimization selection for Meta Ads is apparently now in Beta and will be fully available to all advertisers by summer, according to a presenter at the Meta Performance Marketing Summit today.

DTC isn’t dead—it’s evolving. With lean ops, solid margins & flexible supply chains, there’s still a massive upside. Great convo from Andrew Faris & @taylorholiday on building smarter👇 #DTC #SmartOps #MoveSupplyChain #SupplyChainStrategy

New Applovin ads manager dashboard is like 500x better than the last one and makes me much more excited to see what we can make happen there.

Want to see the actual PNL of a $5M DTC brand, then hear me break down what I'd do differently if it was my business? Good news: I got my hands on one then did exactly that. If you're anywhere around that business stage, maybe you'll like it as much as this guy in my DMs...