If I needed to create a VSL for an eCommerce brand from scratch that could generate $100K+, here's how I would do it. A thread 🧵👇

One of my ecom clients was hitting $45,000 days with VSLs for his fitness device brand. I am recording a video on exactly how we did this. Should I drop it this week?

Use your customer's language. Moms who gain weight after pregnancy. It's not called weight loss. It's called the mommy pooch. Dads who gain weight. It's called dad bod. Speak to your target customer in their language and watch your conversion rates increase.

Many DTC brands resort to a spray-and-pray method with their UGC. Churning out 100's of creatives with creators hoping for a hit. But that's not the way to win. By shifting focus to long-form educational ads You can spend less time creating and more time scaling winners. 3,

fav app for ad spying?

Don't overcomplicate it. You can easily create VSLs with AI VoiceOver & simple UGC B-Rolls. You need a solid script Research to understand ICP pain points Speak your customers' language And edit the VSL using capcut or descript. So what's stopping you?

"Make me $1M in 2 months…. or you're fired." That's exactly what a client said to me. I'll be real with you. It made me panic. They were one of my highest-paying clients... And we might lose them. But that's no reason to complain. My team and I got serious and started

It takes you a long time to build someone's trust. It takes you one second to ruin it. Don't sacrifice money over relationships.

❌ This supplement helped me lose weight after pregnancy ✅ I've been able to lose my mommy pooch in a matter of weeks. I've regained my pre-pregnancy body and confidence thanks to this supplement!

If you're struggling to come up with new ad ideas? Use this... Look through online forums: Reddit, YT comments, etc. It's one of the best places to find honest customer stories & get new ad ideas.

Finishing up the VSL swipe file 🤫 Should I drop it by EOW?

New product test with a proven VSL structure are starting to pop off. USA only targeting. New Store. New Pixel. Hook & Hold Rates are looking solid. Comment "VSL" and retweet if you want me to release the VSL structure I used.