🌶️Creative volume unlocks scale on Meta. 🌶️ Organized process unlocks creative volume. Once you start measuring the creative outcome – you'll have the base to start from. It can be a spreadsheet, a notion board, asana, monday... whatever works for you.

🌶️Before You turn off that slow-starting campaign, read this 👇 Many media buyers make the mistake of acting too quickly. Here’s why patience is crucial. Once the cost-controlled campaign (bid caps/cost caps) collects enough data and the creatives are good enough – trust me -

🌶️ This is the best hook in the account Shot on my iPhone. Spent $200.000+ Supplement brands - try it.

High-conversion hype 🤮

All the time I hear "I'm in media buying for 7 years..." and then goes some sort of nonsense like "every ad account is different" Well... Very often I see same fat people in the gym that train for several years with no results.

The is so misleading. You actually need much more than 100 creatives to unlock profitable spend… Deep creative strategy is just a top of an iceberg. By default.

C’mon Jessie Healy The short answer is - as many as possible. + Bid/Caps Caps The longer answer - look at your average spend per creative per week. Divide your target weekly spend by this number. 1-2 creatives per week is nonsense. I would aim at 1 creative per hour.

AI Photoshoot – done ✅ Which car would grab your attention? Throw in comments. Will create and launch your variant as an ad!

It takes more time than usual to go through this brand's RAW assets and pick images for the ads. And NO AI Needed 🤣

🌶️Giving Away🌶️ For those who advertise Sleep Supplemeтts (bookmark this) Here's the research with the angles others use. I made it a while ago when was digging into this vertical notion.so/tegra/Sleep-Su…

Really loved the latest podcast episode with Andrew Faris and Alex Many DTC fashion nuances uncovered. And many of them intersect with my actionable takes in this niche.

Mehtab | Karta Ventures My latest trick with chatGPT is to add in each prompt: “Assume you might be wrong and revise the output”

Yes. Running Lowest Cost (Auto-Bidding) alongside with Cost Controlled (bid caps/cost caps) makes it insanely hard to spend. Here’s why: The priority of Auto-Bidding campaign is to fully spend the budget and IF POSSIBLE collect all the low hanging fruits. If you run bid caps

Who's still using interests besides Mason and Cory Dobbin ? Does it work?