One of the strongest personal indicators of a great hire: I learn something during their interview. Want the get the job? What can you teach the interviewer?

Pro tip: the path to success will not be from the invention of a new metric. It’s often a 🚩

Are you in DTC Twitter and been seeing a lot of posts on Incremental measurement? Nice! Are you about to go kick off a lot of conversion lift studies? Great! But please, please, go read up on Type I error, Type II error, statistical significance and confidence intervals. Oh,

New bookshelf, who dis?

Meta invests billions so you can spend thousands.

I’m horrendous at golf. I don’t want a personal coach for an hour. It’d be overkill. I’d like a group class that goes through some drills, specific training exercises, and some personal tips here or there. Like 1-2x a week. Why is this not a thing?

Meta has a new meta.

It doesn't have infinite scale but a unique birthday discount tied to "upcoming birthday" targeting on Meta is an oldie but a goodie.

Good persuasion but deceptive pricing will get you in trouble with the FTC. "The advertiser should be especially careful that the price is one at which the product was openly and actively offered for sale, for a reasonably substantial period of time, in the recent, regular

"Mom, how did we get so rich?" "We lived below our means, DCA’d into the S&P500, and put some extra in Bitcoin.”

The Proximity Paradox: The closer you get to power, the more disenchanted you become with who holds it.

Why hello Mumford and Sons.

Feeling generous on a Friday. Who wants a free SEO audit? I'll DM the first 10 users a 20 page report.

A great product can solve bad marketing but can great marketing solve a bad product?

In 2023, Amazon accounted for 37.6% of all US ecommerce , while the next nine retailers combined made up only 31%. Essentially, Amazon is bigger than the rest of the internet for American online shopping.

Chat…is the future already here?

Over the last 6 months, Bitcoin’s price looks like Gold and Gold’s price looks like Bitcoin.

What Myers Briggs type does ChatGPT say you are? Post the reply! <prompt> What’s my Myers Briggs type based on all our conversations?

Creator Marketplace is not being discussed enough on DTC Twitter. This tool is a beast. - Creative Ideation - Competitor Conquesting - Trend Analysis - Keyword research - Creator contracting All for free 👀