Today is our #LFWSS25 Campaign Shoot Day. Follow our stories today for some #behindthescene moments. Over the last week you have watched us announce our amazing team now the time has come to work our magic and create something special for September.⁠ ⁠

Press Release: Celebrating our upcoming appearance at London Fashion Week Gingersnap Models boomsatsuma London Fashion Week drive.google.com/file/d/1oJ3IzR…

5 Days to Go - London Fashion Week We’re counting down to the unveiling of our new specially curated product for London Fashion Week #LFW40 SS25! The Gracia Slim Day Bag is the epitome of 1950s elegance reimagined for the modern era. Londonfashionweek#amschela ------------

3 Days to Go - London Fashion Week In collaboration with boomsatsuma and @gingersnapmodels, we’re bringing fresh talent to the forefront of fashion. This LFW, we’re proud to showcase the creative energy and innovation of Bristol’s next generation. #lfw40#londonfashionweek

Join us LIVE on Instagram @amschela at 7pm: 11th September 2024, as we discuss why social mobility is important to the fashion industry with @keri_andrianaofficial and some of our collaborating partners from boomsatsuma @boomphotobristol and @gingersnapmodels.

1 Day to Go! - London Fashion Week Starts Tomorrow The stage is almost set, and we’re ready to reveal the Gracia Slim Day Bag in all its glory at #LFW40 Full link to our Designer Profile page will be released tomorrow morning. #AmschelaAtLFW

Today’s the Day! London Fashion Week #LFW40 #SS25starts NOW! Head to: londonfashionweek.co.uk/designers/amsc… View our Campaign Video/Editorials/Press Release/Lookbook and catch up on all things Amschela for this prestigious LFW event. (Link iis also in our bio).

Introducing our #limitededition Gracia Bag featuring @kaziajada for #LFW40 #Londonfashionweek. Head over to l8r.it/xGNE to see our full LFW Campaign. #LFW#VEGAN#LONDONFASHIONWEEK#SUSTAINABLE#ECOFRIENDLY#EARTHPOSITIVE#AMSCHELA#SOCIALMOBILITY

Introducing our #limitededition Gracia Bag featuring @jemilaash for #LFW40 #Londonfashionweek. Head over to l8r.it/r72D to see our full LFW Campaign.

Introducing our #limitededition Gracia Bag featuring @kaziajada for #LFW40 #Londonfashionweek. Head over to l8r.it/J4hT to see our full LFW Campaign.

Introducing our #limitededition Gracia Bag featuring @jemilaash for #LFW40 #Londonfashionweek. Head over to l8r.it/kKph to see our full LFW Campaign.

Introducing our #limitededition Gracia Bag featuring @kaziajada and @jemilaash for #LFW40 #Londonfashionweek. Head over to l8r.it/II2b to see our full LFW Campaign. ------------

It's a Wrap at LFW40! As we close this incredible chapter at London Fashion Week, we extend our deepest gratitude to everyone who joined us on this journey. Thank you to collaborating partners boomsatsuma @gingersnapmodels and @londonfashionweek

Thank you LUXlife #appreciated

Celebrating our contribution to the environment! Every little bit helps. You can track our positive impact here: l8r.it/Tv5d

Introducing our 1st Supporting Sustainable Projects that you support with each purchase of an Amschela Bag. Restoring Mangroves: Uplifting Communities and Protecting Coastal Ecosystems helps rebuild vital coastal ecosystems, improving the livelihoods of local communities.

We've Been Busy Behind the Scenes! It’s been a minute, Amschela family! We've been hard at work during our restructuring period, perfecting designs, securing manufacturing, and preparing for our March 2025 relaunch. Exciting updates are coming soon!

The gorgeous Denise Parkinson looking #fab ParamountUK #sonicmovie3 #premiere wearing our Thais Vegn Croc Bag....

Merry Christmas from Us to You. Have an amazing holiday and see you in 2025.

As we close the chapter on 2024, we want to say a heartfelt thank you to each and every one of you who has been part of Amschela’s journey this year. Your unwavering support has fueled our growth and inspired our transformation. #AmschelaJourney #ThankYou2024 #Hello2025"