Hear from Johanna Bauman, our CMO, as she discusses the importance of work/life balance, sharing lessons learned during this pandemic that we can all apply to the future: pubmatic.com/blog/what-ive-…

Thanks Andrew / Adweek and Prohaska Consulting for the interview and quotes - Great article! Seems there are opportunities for new breed of #AI driven forensic #auditech in between big pubs, brands and their 3rd party partners. Ima…lnkd.in/gqC5vr2 lnkd.in/gHW6GsY

Privacy and user choice is important; however, there have to be accomodations to support the ad driven business that supports app production (unless we all want to now pay for every app): Ad industry seeks "urgent" meeting with Apple bit.ly/2Fswu4L Wendy Davis

Programmatic in DOOH is critical for media owner revenue streams. broadsign.com/blog/unpacking…

For those who haven't had enough of post-US election analysis, or enough reviewing needs of #Identity & #Attribution / #Measurement (hopefully not), here's our take on the intersection & some analogies - thanks @AdExchanger as always for giving us the space

Now is the time to activate an identity strategy!

Even with a key advantage removed, Google’s AMP likely to stay in publishers’ mobile product plans digiday.com/media/even-wit…

A great writeup by Kaya Ismail | SEO & GEO for 30+ SaaS companies on what Apple’s #IDFA changes mean for #AdTech marketers: bit.ly/3gLcCIx

The report makes it clear that publishers who are dependent on advertiser revenue need to rethink their strategies and include consumer revenue streams. | Rande Price highlights some of the takeaways from a recent Mx3: What's New in Publishing report digitalcontentnext.org/blog/2020/12/1…

"why is 1.05% IVT not all the ad fraud there is?" invalid traffic (by bots) to webpages is one form of fraud; there are other forms of cheating done by the publisher/webpage too (not detected if they're not even looking for these) forbes.com/sites/augustin…

Proud to make @inmaeurope Top 10 list of 2020!

“Put others first. Be generous. Be human”. Never more did this ring true than in the current state of affairs we live in. Put others before yourself as you don’t know what they’re going through. BE HUMAN! 8 Management Lessons by Rishad Tobaccowala rishad.substack.com/p/8-management…

Publishers and brands need to take build and take control, else the Walled Gardens continue to win.

Yes they can and 1st party relationships are critical and the foundation: Can consumer privacy and digital advertising co-exist?  newdigitalage.co/2021/01/11/can…

Great advice!

1st party data is a powerful asset that needs to be built as a differentiated solution.

The Industry Reacts: Google Backs FLoC to Replace Third Party Cookies videoweek.com/2021/01/26/the…

Despite lockdowns and declines in traffic throughout 2020, digital out-of-home advertising spending held its own last year, growing by 2 percent. This year, it's expected to increase by 19.2 percent. Find out what is driving the growth here: bit.ly/2Mvps2L

Here is a good overview of the status of iOS 14.5 tracking controls. forbes.com/sites/kateofla…

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace digiday.com/media/open-mar… via @digiday