Just look at that boot spin. Majestic, isn't it? For more beautiful boot and flop videos, subscribe to our YouTube channel: bit.ly/3fHx4Ym

Wednesdays, right?

It's HOT out there. Advice: park yourself in some falls (aka a Hill Country waterslide) for the next few weeks.

Boots, best friend. Happy #NationalDogDay.

It's Friday and we're T minus 4 months until 2020 is finally done. Reward yourself with a breakfast taco in your belly and the wind on your toes.

It's HAAM Day! Health Alliance for Austin Musicians is a cause near and dear to our hearts. That's why we donate a portion of proceeds to them. Today you can help Austin musicians AND stream some great live performances. bit.ly/35Dnh4d

BOOT WEATHER IS COMING

College football is on tomorrow, so the smoking begins now.

Leather matters. If you're looking to buy new boots or just like to nerd out on boots, check out our guide on boot leather and which type is right for you. bit.ly/3nKm2XJ

A lot of people ask why our boots have a blue stripe in the heel. It's so everyone can tell an Alvies boot right away, without you having to do any bragging. “If there’s no blue stripe, it’s not worth the hype.” — Willy Shakespeare

If you have the means, maybe sneak in one last river/lake trip this week while the weather holds.

A legend has passed. Jerry Jeff Walker’s “cosmic cowboy” sound is an inseparable part of Austin. The Outlaw Country movement he helped found created one of the best music scenes in the world. ¡Viva Terlingua! still slaps, now and forever.

BOO(t)! Happy Halloween, kids.

Important grammar tip in honor of #NationalAuthorsDay and Kinky Friedman's birthday.

After a brief but deeply sad boot shortage due to selling more than anticipated, we're now fully stocked: all models, all sizes, all colors. If you’ve been waiting to grab the perfect pair, now’s the time! bit.ly/2HDr2NL

We’re happy to announce that Stacy Franklin of Franklin Barbecue has been chosen as our Kickback Ambassador for the Rainey boot as part of #AlviesKicksBack, our giving program that sends a portion of sales to worthy causes. Learn more: bit.ly/2GNGJ4q

Alvie Franklin Faulkenbery II, aka Grandpa Alvie, was a decorated veteran who served in the US Army Air Forces during World War II. He’s also the inspiration behind our company and our brand. We honor him on #VeteransDay and every day for his service and his character.