Most ads don’t fail because of the product. They fail because the hook sucks. If you can’t stop the scroll in 2 seconds, nothing else matters. Here’s the exact prompt I use to generate killer hooks (that actually scale). Prompt: “I want you to act as a top-tier direct

Most people “swipe ads” the wrong way. They find a "winning ad" then copy the ad word for word or take an ad that looks cool… and then wonder why it flops. Here’s the truth: you don’t need to copy. You need to extract the structure that makes it a winning ad — and rebuild it

Want to increase AOV? One of the smartest things I’ve seen lately is from Brez. Instead of just offering a plain “bundle & save,” they’ve gamified the checkout. Spend $125 → Free shipping Spend $150 → Extra $15 off Spend $200 → Extra $30 off Spend $250 → Extra $50 off

Most brands aren't able to scale profitably… because their offers suck. Everyone’s obsessed with ads. Few people realize offers are the single biggest lever for: - Boosting AOV - Increasing conversion rates - Standing out when everyone is running basic "10% off" Here’s the

Ads that “look good” aren’t always the ones that work. And that’s where most brands get it wrong. They either: A. Obsess over design (aesthetics, polish, colors, fonts)… but the ad flops. B. Or obsess over data (hooks, messaging, psychology)… but the creative looks sloppy.

Your company is only as strong as the person leading it. I was reading the book Blitzscaling by Reid Hoffman when Reed Hastings (CEO of Netflix) got qouted: “[When I was running Pure Software,] I felt like investing in me was selfish. I thought, ‘I should be working.’ … I was

🚨 How David Protein Engineered the “Impossible” Bar & Built a $750M Brand in <1 Year 🚨 And they did it in one of the most crowded markets out there: protein bars. Here’s how they pulled it off 👇 1. The Product Gap Most protein bars are the same: 20g protein, 200+ calories,

Stop pricing like everyone else. Too many brands are stuck in a race to the bottom. They look at competitors → see they charge $29 → so they also charge $29. And then the spiral begins: discounts, margin cuts, and "hope we make it up on volume." That’s not how you build a

Most brands are sleeping on quiz funnels. Here’s why they work so well 👇 When someone takes a quiz, they’re literally telling you what they want. And with logic routing (built into most quiz apps), you can match them to the exact product that makes sense for them. It feels

Most brands are sitting on a goldmine of data… and they’re not even using it. I’m talking about reviews, support tickets, Reddit threads, Amazon reviews, even your own support chat logs. All of that is data just waiting to be mined. If you take that data and actually analyze

🚨UPDATED Q3 '25 CPG M&A TRACKER IS BACK 🚨 That's right - you, yes YOU, have an exclusive opportunity to get a database of over 100 M&A deals in the CPG industry complete with valuations, multiples, and deal analyses - for FREE! Brands like Dr. Squatch, BYOMA, L.A.B. Golf, and

Here are some of the top brands that I go to for inspiration when swiping ads: - Happy Mammoth - Cocunat - AG1 - Ridge - Spoiledchild - Mama Bear Oasis - True Classic - Ryze Superfoods - Spacegoods - Petlab Co - Blissy - Shapermint - Aarae - Hears - ARMRA - Thomson Carter -

When it comes to running ads, the big debate is always CBO vs. ABO. Here’s the truth: both work — it just depends on what you’re trying to do. For most scaling, CBO wins every time. Meta’s AI is ridiculously good now, and giving it the freedom to push spend toward what’s

3 static ads worth stealing this week (and why they work). 1. “Short King? We gotchu” (Conzuri) Awareness: Problem-aware → speaks directly to guys who feel insecure about height. Desire: Confidence + “instant transformation” (2.4” height boost). It's Very direct, no fluff.

If your creative process feels chaotic… here’s how we made ours run like clockwork. We keep it simple and repeatable: Monday: Pull performance reports. Review what worked and what didn’t. Tuesday: Set strategy based on data. Funnel stages, messaging angles, offers.

🚨 The Meta Andromeda Update Is Here — And It’s a Whole New Game for Ads Meta quietly rolled out its biggest algorithm change in years — Andromeda — and if your ROAS has dropped lately, this might be why. Here’s what you need to know (and do): What’s Andromeda? Meta’s new

If you're running an eCom brand in 2025, the tools you use can be the difference between chaos… and scale. So I put together a full breakdown of the must-have tools every DTC brand should be using right now. Creatives & Ad Ops - Foreplay – Swipe & organize winning ad concepts

The 3 Levels of Prioritization (And Why Most Brands Get It Backwards) Most brands try to optimize everything at once — the ads, the offer, the landing page — all in one go. But the problem is If performance goes up or down, you have no idea what caused it. That’s why I follow

You'll soon be able to buy straight from ChatGPT. Here's what every brand needs to know. OpenAI announced an in-chat checkout with Shopify + Etsy. That means: discovery to recommendation to purchase all inside the same chat in ChatGPT. People already ask ChatGPT for product

Most brands say “Meta doesn’t work.” But the truth is… They don’t know how to actually use it. Over the past few months of auditing brands, this is what I keep seeing :They treat Meta like a switch they can turn on and off. No strategy, no structure, no creative thinking.