Progress continues with Deer Valley Resort's Expanded Excellence. Starting February 2025, the resort will deliver a one-of-a-kind cat skiing experience at the resort's new, untouched terrain. To learn more or plan your trip, visit: deervalley.com/things-to-do/a…

Dedicated to our communities, we're honored to continue work in the mountains with the Ikon Pass Scholarship alongside SheJumps and @NativesOutdoors as recently recognized in The Denver Post. Learn more about the scholarship here: lifted.ikonpass.com/shejumps-nativ…

Alterra Mountain Co. with our Asian and Asian American global community welcome the Year of the Snake. We invite our communities to also celebrate and begin this new chapter with our interactive celebration of locating Lucky Red Envelopes across North American destinations on January

Congratulations to MammothMountain local professional snowboarder, Kimmy Fasani on the launch of her film, "Butterfly in a Blizzard," now available for pre-order on Apple: butterflyinablizzard.com

Congratulations, @mikaelashiffrin, from your mountain community 🥇

100 wins, and counting. It takes more than gold to make an icon. 🥇 Congratulations to Ikon Pass Ambassador Mikaela Shiffrin ⛷️, for resetting the sport with her 100th World Cup win this weekend in Italy. In celebration of 100 wins, join Mikaela, Ikon Pass & Alterra Mountain Co. in

🏔Alterra Mountain Co. has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division. “Diane and Will both bring years of experience in their

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On March 13, join the #IkonPass community for its eighth season as it goes on sale for winter 25/26, now at its lowest spring prices. Learn about new member benefits and early offers such as renewal discounts, Buy Now Ride Now spring access, and more: alterramtn.co/news/find-joy-…

"Alterra Mountain Co.’s digital strategy team — led by Miriam Schachtman, director of marketing technology, and supported by Kevin Day, associate director of digital solutions at 85Sixty, a digital agency that partners with Alterra — stepped in [when they saw a shift toward Connected

The #IkonPass welcomes Massif de Charlevoix for Winter 25/26, unlocking more joy in Quebec. Nestled between the Laurentian Range and the Saint Lawrence River, this destination delivers the highest vertical drop east of the Canadian Rockies. “Canada offers some of the best mountain

Today, Alterra Mountain Co. launched the seventh installment of the My Ikon video series - “My Ikon: My Joy." Often, it can be challenging to fully explain to those who do not ski or snowboard exactly why we love sliding down on snow. So, we turned to science to help accurately explain

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🏔️ Alterra Mountain Co. releases its third annual Forward Stance Impact Report championing its ongoing commitment to Social Responsibility, focusing on four key pillars – People, Planet, Community, and Responsibility. Learn more: alterramtnco.com/news/alterra-m… Full report:

🏔 Alterra Mountain Co. is proud that Ikon Pass' "My Ikon: My Lens" video project recently won a Gold Telly Award for a Social Media Video, a Gold Telly Award for Travel & Tourism, and a Silver Telly Award for Outdoor & Adventure. It has also been nominated for a Heartland Emmy. Learn

Calling all professional photographers: submit your best shot to Snow's Best Photo Bracket. Throughout August, social media fans vote on their favorite photo from Winter 24/25. Capture the ultimate joy and earn the chance to win an Ikon Pass. Learn more and submit your entry at

Congratulations to Colorado-based, World Champion, and U.S. Snowboard Team parasnowboarder Noah Elliot, on his nomination for an ESPN ESPY award for Best Athlete with a Disability. Noah is an all-time rider, athlete, dad, friend, cancer survivor, skateboarder, and beloved member

This month, Alterra Mountain Co. invited photographer Stephen Shelesky (he/him), marathon runner Cal Calamia (they/he), and non-profit leader Virginia Solomon (they/them) into the office for a panel discussion about Allyship for Pride Month. Cal asks that everyone show some love and

Deer Valley's Expanded Excellence project is underway with the debut of 10 new chairlifts coming this winter—including the East Village Express, a 10-passenger gondola linking the new East Village to Park Peak—and more than 100 new ski runs. Join in for a once-in-a-lifetime

We are pleased to announce that the recently nominated "My Ikon: My Lens" won a Regional Emmy for "Branded Content - Short Form". Congratulations to the teams at Ikon Pass, Arapahoe Basin, Solitude Mountain Resort, and #SteamboatResort on this accomplishment. Read the full story about this