I never worked for a famous company.

I didn’t go to an Ivy League school.

I don’t have an MBA.

I never joined a rocket ship marketing team for a startup.

I don’t have millions of followers.

And yet, things are going great.

You don’t need more proof points.

Just start 👏🏻

Marketing success today is more about what not to do than it is about any particular tactic or strategy.

I’m still laughing 5 minutes later 😂

Exactly

What’s one piece of advice you’d share with your former self?

Be nice.

You never know what someone is going through behind the scenes.

If you're on a call with a potential marketing partner, and they talk more than they ask questions - you're probably being sold.

Great marketing partners seek to understand, ask questions, and then only discuss next steps if there's a clear path forward from the discussion.

What's one thing you're wanting to accomplish in April?

Anything folks here on X can do to help you?

The #1 thing that makes you a better marketer.

Understand the customer.

Ask better questions.
Understand their emotions.
Know their motivations and fears.

It's not about tactics. It's about empathy.

Where in my social analytics dashboard to i account for people like me who “see ad” on instagram - then screenshot it - then forget about it - then randomly get reminded to show it to my sister - who then tells my mom to get it for me for my birthday3 months later 😂

Underrated marketing tactic:
Invitation only meetups.

Small.
Mighty.
Exclusive.

No selling. No pitching. Just sharing value with each other at the peer level.

People WANT candy — even if they NEED vegetables.

This is where packaging comes in. If people don’t:

• Click your video
• Open your email
• Play your podcast

…the content doesn’t matter.

Give people their vegetables — but make eating them feel as enticing as candy.

Overnight success usually takes 5-10 years.

So I’m thinking I’d rather take a few of the “session times” at INBOUND and have a VIP meet up of the minds, sharing tips among peers of what’s working, stealth insights…. (that we’d never share on stage)

Sounds far more interesting than waiting in line for a meh talk 😏

opinions please - how long should a B2B case study be?

(if it's printed pages)

how long is too long? how short is too short?

Sales is simple when you break it down correctly:

Don’t cold call people, give them an experience.

Don’t ask for meetings, create undeniable curiosity.

Don’t be so focused on your product or service, send a clear message of what really matters to the person listening

What’s one app that you’d safe makes your life easier? Or more enjoyable?

Mine would have to be Libby, by OverDrive - love getting books on my phone 📚

So.....I just joined the Creator Network and I’m looking for other creators to recommend.

Want to team up and help each other grow?

Check out my content here and let me know if I’m a good fit for your audience!

marketing-deconstructed.ck.page/profile via @convertkit

When someone asks: What should I do to get more sales? Marketing just isn't working for us....

What do you say?

(Note: this is how it was asked; company is a services firm that sells consulting/services)

Thoughts?

My daily 10 min LinkedIn checklist:

✅ connect with 10 new people
✅ send 10 DMs
✅ engage/comment with 10 posts
✅ post an insight or resource

Simple and easy.

Do this daily and you’ll be floored at the results that come from compounded activity.