Alex Gilev (@alexgilev1) 's Twitter Profile
Alex Gilev

@alexgilev1

VP of Design at O.XYZ
Designed for Apple, Harvard, MasterClass, SVB.

► Templates: bit.ly/uxstore

ID: 1010237522843197440

linkhttp://30kstrategy.com calendar_today22-06-2018 19:06:09

4,4K Tweet

11,11K Followers

846 Following

Alex Gilev (@alexgilev1) 's Twitter Profile Photo

this book taught me the most important question everyone needs to memorize to define your most critical priorities. big project is coming up? i ask it. too many unknowns in design, i ask it. i ask it when i start my day. i ask it when i get to work. it can be applied to any

this book taught me the most important question everyone needs to memorize to define your most critical priorities.

big project is coming up? i ask it. 
too many unknowns in design, i ask it.

i ask it when i start my day.
i ask it when i get to work.

it can be applied to any
Alex Gilev (@alexgilev1) 's Twitter Profile Photo

eye-tracking studies show people read only about 60% of text on a page...60%! most long explanations are ignored even if they are clever. people are not lazy, they are filtering. attention online has become scarce. every extra word is a mental effort to a user. short

eye-tracking studies show people read only about 60% of text on a page...60%!

most long explanations are ignored even if they are clever. 
people are not lazy, they are filtering.

attention online has become scarce. 
every extra word is a mental effort to a user.

short
Alex Gilev (@alexgilev1) 's Twitter Profile Photo

no wonder Apple went full rounded with their glass ui. because visual science states people prefer curves and symmetry over sharp edges. corners that are too harsh signal caution, even if subconsciously. curves, on the other hand, feel safer and easier to approach. brands

no wonder Apple went full rounded with their glass ui.

because visual science states people prefer curves and symmetry over sharp edges. 

corners that are too harsh signal caution, even if subconsciously. 

curves, on the other hand, feel safer and easier to approach. 

brands
Alex Gilev (@alexgilev1) 's Twitter Profile Photo

studies show that positive reinforcement and small surprises trigger dopamine and make people share. virality comes from delight, not fear. many brands confuse edgy with effective. shock only burns trust. want reach? create positive surprises people want to talk about and

studies show that positive reinforcement and small surprises trigger dopamine and make people share.

virality comes from delight, not fear.

many brands confuse edgy with effective. 
shock only burns trust.

want reach? create positive surprises people want to talk about and