Not your average celebrity beauty brand: Serena Williams just launched a new makeup line - WYN Beauty - and the strategy is 💯 🎾 Founder-PMF: The brand's value proposition is unique to Serena as a founder - Makeup you can move in ⭐️ Market Timing: Wyn is being launched right

I love this. Yea women’s sport is on the rise! So is just being active. I swear I’m more active now running around after 2 kids and I still wanna look good.. look good and feel good! And now I can. It moves with me and lasts all day! I’m literally obsessed! Aleksija Vujicic

Present: Tagging someone in an IG story as a not-so-subtle flex that you were with them Future: “Tapping” the NFC chip in their Connected clothing to “check in”, automatically updating your activity feed: “Aleksija is with EMILY SUNDBERG at Casino wearing a Nanushka jacket”

Aleksija Vujicic EMILY SUNDBERG Nanushka need. and the feed will just be like this: - Aleksija is with Winnie at Sant Ambroeus wearing Jacquemus top - Winnie bought the same Jacquemus top after being easily influenced - Aleksija earns $$$$ for being a trendsetter

No one is doing unhinged clickbait better than The Cut right now

@ crypto

I asked my friend who has run marathons before if she wanted to run the NY marathon again with me this year and she said "oh no I don't have to run anymore I started therapy" ..... .. .......... makes u think

who was in charge of zuck's rebrand can they do crypto next

The number one loyalty program mentioned in my 50+ gen-z/millennial girl user interviews was stamp cards at a local café

Which loafer is worse: Khaite or New Balance

Michael Morton's argument in this piece is effectively that, in an e-commerce marketplace world, branded apparel becomes commoditized and will all eventually end up on Amazon (the everything platform wins everything) What Michael completely misses in this discussion is any

This is the right take Curation ≠ Aggregation Community ≠ Audience

In NY they say ‘let’s grab a coffee’ in London they say ‘let’s grab a drink’

.Ben Roy asked me what my definition of taste is (the hardest question), but my answer was: The ability to draw on references from what Bourdieu would deem ‘highbrow cultural artifacts’, ie. music, art, fashion, and the like, and distill them into a new concept, idea, object

A fashion & beauty highlight is all you need to know about the state of substack right now

Just did therapy for the first time in years, now in the lab running it back with a tech bro trifecta for balance - Sauna - Cold plunge - Consumer crypto pod Usually just vibe to music in the sauna but this ep of Liquid Culture w/ winnie & Aleksija Vujicic is too good