Join us for a two-part, free training series to get you and your team ramped up on the next evolution of the world’s most widely adopted analytics platform, Google Analytics. Register here - cpath.it/t_ga4t

Sobering video—“We never saw this last year”—of numerous children and young adults hospitalized who were completely healthy, but now stricken with severe #DeltaVariant. ➡️best 3 minutes you’ll watch all day. Thanks to Dr. Catherine O’Neal of LSU. #COVID19

"It’s not my job to reinforce the deplatforming of Trump. My job—at least part of it—is to report on threats to the United States. And despite the election results of last November, Trump remains a profound threat to the nation."

Israel data showing the decay of vaccine efficacy over time. Y-axis is cases per 1000 from July 7 to Aug 10, for unvaccinated, and for people vaccinated at different times Cases are higher in those vaxed earlier Despite world-data caveats, this seems quite compelling

A quick thread on in the importance of being careful what data you share - even if you're the Queen. Today, Her Maj tweeted this lovely picture, gor bless er, etc. You might think that the contents of the red box would be official business. And you'd be right. 1/6

Looks like ATT has made ads on Facebook about 33% worse. If Facebook is 75% of a typical brand's marketing spend, let's say that every marketer is now spending 25% more for the same results. What's next? h/t Eric Seufert for the chart

Very few people know how apps make money. Fewer understand that Apple is a piece of shit for pulling the absolutist, crappy move called ATT which crippled the industry. Here's a simplistic explanation on how millions of app developers monetise in the ~$100B+ app ads market:

huffpost.com/entry/doug-mas…

How deep is the ocean?👀

Most of adtech is heading down one of two paths to deal with ID deprecation: 1) Get users to log in and track them based on their email 2) Use technical data (fingerprinting) to track them across sites/apps But there is a big underlying problem with both approaches... 1/

THIS: (Eric Seufert's using Occam's Razor brilliantly)

1. Today FTC sued data broker Kochava for selling geolocation data that can be used to track people at addiction recovery facilities, reproductive health clinics, places of worship, shelters, and other sensitive locations. ftc.gov/news-events/ne…

1000 drones flying in fluid formation — the largest assemblage ever at Burning Man. Produced by Drift Robotics, it filled the sky with mesmerizing beauty.

How can Apple build a $30BN advertising business? Recent estimates size Apple's advertising business at $30BN per year by 2026 -- but how would its current offering need to expand to achieve that? I attempt to answer this question in this piece (1/X) mobiledevmemo.com/how-can-apple-…

Eric Seufert writes about content fortresses & how everything is an ad network. He's not wrong. In the emerging world of digital continents, 1st party data-rich platforms will have the upper hand. Of these, Google has the 'upperest' hand (by far) & that matters . Find out why:

The highs of happiness are always faster and shorter-lived than the lows of depression or sadness because, as humans, we overweigh the negative and under weigh the positive. consultingsuccess.com/building-selli…

Watch Falcon 9 launch ispace’s HAKUTO-R Mission 1 to a lunar transfer orbit → spacex.com/launches x.com/i/broadcasts/1…

One more thing I'd add is – Retraining LLMs to keep the content fresh is expensive. That said, because Search is very good at knowing when queries are "fresh" content seeking, and would skip in those cases like ChatGPT already does! Won't work perfectly. x.com/tdietterich/st…

Mueller, She Wrote

Like many, spending a lot of time reading up on and thinking through the implications of AI. My feeling is that the state of generative AI today is like the Internet in 1994... very early days and undreamed of scope. This example begins to hint at what's next/possible...