.Ian Mortier and I writing a talk. $1 if you can guess which title is his.

I feel very attacked

The Trust Battery: My Conversation with Shopify CEO tobi lutke #ListenAndLearn fs.blog/tobi-lutke/

Ooooh lawdy. This lucky human will work on some seriously cool problems with amazing people.

Ladies and gentlemen of the jury, may I present: why relative percentages aren’t that helpful, Exhibit A

Best abandoned cart email award goes to Bull and Cleaver

A tremendously important (and thoroughly cited!) reminder as we head into performance review season. How to spot and mitigate bias in feedback from teammates and yourself.

Congratulations to dark mode for turning my inbox into (even more of) a hellscape

One million thank yous to #yeg WestJet employee Ryan, who, when I realized I'd accidentally taken my mom's house keys through security, told me not to worry and got them back to her in 20mins flat <3

Amy nails it of course (as always). A cheat sheet for making good product UX decisions. The tension will set you free ✨✨✨

6 years Shopify yesterday. Now working on an internal talk that may or may not get me fired. It was a good run

Not only is Heather McGaw a world-class researcher and one of the most thoughtful, effective leaders I know... she also stayed incredibly zen through this ridiculous year. Now I know how. Now you can know how!

Ah yes, the good old “just let the user decide”

Absolutely thrilled to see all our work come to life today. This has been our most audacious project.. ever… and was barely a twinkle in our collective eyes less than a year ago. So so proud of everyone that helped make this real 🌎 🌍 🌏