Ashley McAlpin (@akmcalpin) 's Twitter Profile
Ashley McAlpin

@akmcalpin

Head of Marketing @rockerbox

ID: 2398166958

linkhttps://www.rockerbox.com calendar_today19-03-2014 16:58:23

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Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

SO PROUD of my friends Melissa M. Moody and @netmow! Today they shared the launch of the next evolution of Gated and it's BETTER than I could have imagined! Imagine a place where people can go to connect with you on the things tha…lnkd.in/gv6sD3vc gated.com

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

I've been watching Dani Wolfe for awhile. (👋 Hi Dani! We should connect IRL!) She connected with me awhile ago, just after she'd started posting regularly on LinkedIn. She didn't have much of a following, but her content was quality. She shared about…lnkd.in/gdvCatAU

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

It's Thursday of a holiday week, what better a time than now to share a few things that I did completely wrong the first time I built a content marketing engine so you don't have to. 🙃 Without further ado: Ten content marketing mistakes I made early in…lnkd.in/gPX3Mznw

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Have you ever written our an entire long LI post just to decide it wasn't worth the breath? Yeah, me too. I'm sick of fluffy content for the sake of fluffy content. If you can say it in 5 lines, do it. If it's really beefy and valuable, give it the…lnkd.in/gKPbma9T

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Sometimes it just takes one spark of an idea: be creative. When budgets are tight, sales velocity is slower than normal, you have to get creative. What did that mean for us? Taking our customers and prospects to camp— Summer Camp. How did it go down…lnkd.in/gmQq47AC

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

We all know that marketing is important for early stage businesses. But, what does that really look like? What should a founder look for in a first or early marketing executive hire? My role as an early stage (seed-series B) SaaS startup marketing execu…lnkd.in/g4N6qsQu

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

We will call this a summer Monday. ☀️ How you start your day matters. How you start your week matters. Today I started with yoga, the hot tub, and hangs with my favorite girl in the pool (and it’s just now 8:15a). When I think of work/life balance th…lnkd.in/gt4ZTxTP

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

One of the biggest mistakes I've made in my career is underestimating my influence. Almost a decade ago, as a first time executive I didn't realize the scope of my impact across the entire organization. I didn't realize that I had to power to greatly im…lnkd.in/gjUiZMQC

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

I've been INSPIRED by the one and only Jess Cook. Today, she posted about strategically crafting content with distribution in mind. I immediately had an a-ha moment. 🤯 We do so much to ensure that our content is informed, data-backed, well-positioned,…lnkd.in/gEVd-NPF

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

EIGHT days until Rockerbox Summer Camp! And, it's time for another throw back from the Rockerbox team. Can you spot Steve Dingeldein, MBA?! (Don't forget to register for Summer Camp, link in comments!) Q: What is your favorite camp memory? A: My favori…lnkd.in/gZvVAQku

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Demand ≠ lead generation. Demand holds an intangible quality of interest, authority and intent. Lead looks only at the volume of output. Demand wins, every time.

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Who are your favorite FEMALE founders/CEOs to follow? I've seen (and shared) lists of favorite founders to follow, but realized they're severely lacking in diversity. SO, who do we need to elevate? I have a few on my list (Sarah Stockdale she/her 🌱, Allison Whalen, darkplace, my place…lnkd.in/gYcWdtRN

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Community is relational. It can’t be “gamed.” It’s about genuine connection. In the age of artificial everything, community is 100% the future of business growth. It can’t be hacked. It’s built on a foundation of value. It’s why people turn to communi…lnkd.in/gWDtBuiN

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Tomorrow is Rockerbox Summer Camp and I couldn't be more excited for these sessions. If you're a B2C marketer, this event is a MUST see (or at least register so you get the recordings, the content is 🔥.) AND a HUGE thanks for our sponsors! Reddit for Bu…lnkd.in/g-zk44nc

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Wondering where Rockerbox. is heading next? Join RIGHT NOW to hear our CTO and cofounder Patrick O'Toole talk about the immediate future of Rockerbox as it pertains to Measurement and Attribution. What better way to wrap up day one of SUMMER CAMP?! lnkd.in/gsjiFEWj

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

What a day! Day one of summer AND Summer Camp, all in one! We're recapping day one of summer camp and chatting about everything that's in store for tomorrow. Miss any of the sessions? Register with the link below and we will send out the replays next w…lnkd.in/gRQHWSmf

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

This is the session I've been looking most forward to with Summer Camp. These are amazing brands and what they are doing is seriously impressive. Come hang with us as we chat Data Warehousing! lnkd.in/gB8z52jJ

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Last week my family traveled to Florida for a very special trip. Just over a year ago, Isla was granted a Wish from Make-A-Wish America. Her wish was a trip to Disney. Last week that wish was fulfilled. We had the BEST time celebrating our girl, her jou…lnkd.in/gAE6q-H2

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Always push two steps deeper than you think you need to. Data tells a story, but incomplete data tells a tall tale. Always go deeper. Ask the next question. Confirm your assumptions one more way. It's always worth it. #marketingdata #saasmarketing #saas

Ashley McAlpin (@akmcalpin) 's Twitter Profile Photo

Do you have a favorite revenue bracket? A period in a company’s lifecycle that just feels right? I’ve thought a lot about this recently. Having sat on marketing teams with revenue over $100M and those with revenue closer to $1M. I have a favorite. S…lnkd.in/g3BHr8vz