THE ASCENSION WILL NOT BE TELEVISED

Most B2B marketing is boring. Safe. Predictable. Forgettable. Air campaigns? Provocative, different, and impossible to ignore. They’re making sitcoms for B2B. They’re running unfiltered interview series. Here are the campaigns that I’m loving:

The new hiring for creatives in marketing centers around "skill+strategy" - it's not enough to know your craft anymore, you need to know how that craft moves on the internet. An excerpt from my talk with Kelly Gordon at the Air conference in New York.

BREAKING AND ENTERING VARIETY HOUR IS HERE!!!!! l i n k i n b i o !

Life update 🚨 Oren John and I flew to London to film a YouTube series with Air 👿 EP 1 drops tmrw. Subscribe if you're curious. youtube.com/@creativeopera…

How do you stand out in a saturated market? The second season of our brand interview series with Air just launched. We talked to founders in pets, interiors and hydration about what it takes to make their brands work 👇

Coming up for air to share a snippet of what we've been building: Edit Mode is here — a faster way for teams to create, tweak, and share content right inside Air. Crop and reframe, object removal, background removal, generative fill, and more...

Under the Hood Inside the @Banditrunning Grand Prix Full film Link in bio

How can you make products people actually care about in the modern era? clayton chambers and I visited Manors Golf, Percival and goodhood in London to talk with founders and creative teams about what it actually takes, in this week's new episode of Creative Operations with Air

Making products people care about is both an art and a science. Loved diving into the nuances of how different brands are creating a feeling with their product. From golf brands to luxury fashion, there's something for everyone in this series.

it begins...

Have you seen?! Air is blowing up on Contra right now!

Creative work should feel like freedom. Not like sorting, searching, and approval horror. Here’s how I use Air to reclaim creative flow:

The future is now. It’s Air time. Air

No notes. Just Air. Now available to all creators!

I’m now noticing more and more good campaigns coming from SaaS companies. First Ramp Kevin campaign and now Air with the Rizzler. These are campaigns you’d see from A YouTuber typically. Now SaaS is doing them. Attention is becoming much more scarce, so you’re seeing

The Rizzler Air Deleted my Netflix subscription . When is episode 2

A maximalists guide, to London 👇

This is cinema.

footer scroll animation 🌬️ Air