Alicia (@aiicia) 's Twitter Profile
Alicia

@aiicia

*AdTech insider

ID: 244648727

calendar_today29-01-2011 20:14:54

215 Tweet

524 Followers

128 Following

Brian O'Kelley (@bokelley) 's Twitter Profile Photo

Alicia I think the end of cookies and IDFAs is inevitable and important. The ad tech reckoning has been coming for 15 years. It’s time. What’s most interesting is the market opportunity for publisher ad serving in context of privacy and antitrust.

Alicia (@aiicia) 's Twitter Profile Photo

Tom Kershaw leaving AdTech is the main announcement. It will impact the roadmap of Magnite and Prebid.org in the long term. magnite.com/press/magnite-…

Alicia (@aiicia) 's Twitter Profile Photo

SpotX has always refused to build a S2S Prebid adapter, probably to keep their high position in the waterfalls, similar to Rubicon in 2016. We all know how Rubicon ended up. Curious to see how Magnite will influence that.

Alicia (@aiicia) 's Twitter Profile Photo

What's next for Xandr? The sale will probably happen before thanksgiving. Equity? Joint venture? Acquisition from another American public company ? Xandr is a wonderful and powerful toolbox for the entire programmatic ecosystem.

Alicia (@aiicia) 's Twitter Profile Photo

Reading TTD earning call sounds like they're dominating the Adtech world. 90% of TTD spend is in the US + Canada (~87% in Q4 2020). TTD is struggling to develop their business outside of the US.

Alicia (@aiicia) 's Twitter Profile Photo

Fifty percent of PubMatic's revenue comes from spend directed to them through kickbacks offered to buyers who likely wouldn’t use their SSP otherwise. If this isn’t a red flag for investors, then what is? adexchanger.com/platforms/pubm…

Alicia (@aiicia) 's Twitter Profile Photo

The sunset of Invest DSP will significantly impact the market. Many of its customers remained loyal simply to avoid switching to other platforms. Now, they'll be forced to adopt solutions that are more costly, less transparent, and less open.

Alicia (@aiicia) 's Twitter Profile Photo

Since TTD charges a fee for every feature, I’m curious to see what clever twist they’ve come up with to launch Deal Desk digiday.com/media-buying/t…

Alicia (@aiicia) 's Twitter Profile Photo

When I first came across Vibe.co 2 years ago, I couldn’t understand why anyone would use it. I opened an account just to see. Three days later, I got an email offering kickbacks and suddenly it all made sense. businessinsider.com/pitch-deck-ai-…

When I first came across <a href="/vibedotco/">Vibe.co</a> 2 years ago, I couldn’t understand why anyone would use it. I opened an account just to see. Three days later, I got an email offering kickbacks and suddenly it all made sense. businessinsider.com/pitch-deck-ai-…