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Yes, government. Yes, gradual societal change. But also why not INVESTMENT from industry profits and from wealth funds and philanthropy to market READING. Not individual books. Not individual authors. The act. The pleasure. The life enhancement. SELL reading to people.

PLS SHARE. This years MUST SEE family animation is Arthur’s Christmas Tale. A heart warming short film for all the family. Watch it on stvplayeruk here: player.stv.tv/summary/thumbl…

MERRY CHRISTMAS. Looking for a Christmas Day animation for all the family - watch Arthur’s Christmas Tale on stvplayeruk here: player.stv.tv/summary/thumbl… #arthurschristmastale NSPCC NSPCC Scotland ChildLine

Overwhelmed to be recognised by Scottish Government for my involvement in Arthur's Christmas Tale. The short animation is on stvplayeruk & every view helps raise funds in aid of NSPCC NSPCC Scotland PLEASE watch the animation here: player.stv.tv/summary/thumbl… Douglas Ross MSP Alex Burnett MSP

First trip to Arran in 2025 and it was magical! If you’re looking for adventure, relaxation or anything in between Arran has it all. ♥ from us all Auchrannie Resort CalMac Ferries @VisitArran VisitScotland News

Ooo I do love a full moon! University of Glasgow Library Kelvingrove Park

Another year another evening with the Beatson. Cannot wait to raise the roof and lots of cash at the #beatsonburnssupper. Beatson Cancer Charity

The view from the new Glen Sannox as the crew perform a training exercise. It was extreme excitement on the high seas and the new ferry is fantastic! CalMac Ferries VisitScotland News VisitScotland STV News

Absolutely delighted to be collaborating with the wonderful Barratt David Wilson Homes to bring the joy of reading to children this World Book Day UK 📚 . Thank you for your continued support. Barratt Redrow Barratt Homes David Wilson Homes

Excited to be making my maiden flight into St Elizabeth Primary on World Book Day UK 📚 to celebrate all things bookish (and spooky!). Huge thanks to Barratt Homes for sponsoring this wonderful event. South Lanarkshire Council

Very excited to be joining the amazing pupils of Highpark Primary & LCR for World Book Day UK 📚 next week. It’s going to be bookishly magical! EdIS Glasgow

Well done to all the wonderful walkers taking part in the Kiltwalk in support of Beatson Cancer Charity

Thank you to all the amazing walkers taking part in the Kiltwalk and special thanks from the Beatson Cancer Charity family for your support