Media assurance auditing involves the review of media processe across all platforms to provide robust data to determine alignment with best practices. ow.ly/3YYt50MvQcO #mediaassurance #roi #bestpractice Johanna McDowell

Client-Agency Performance Evaluations 2022 finds that 68% of agencies are now comfortable telling their clients the majority of the time what needs changing at their end, compared to just 45% two years ago. A positive trend! ow.ly/rsRe50MxtRm #relationship Johanna McDowell

IAS once again voted the leading pitch consultant of the year! 💥 Need help finding your perfect agency partner, contact the experts lnkd.in/dmnbKTzd ow.ly/17WR50MAZzj #best #no1 Johanna McDowell

IAS MASTERCLASS - AGENCY SCOPE South Africa 2023 -Expectations and Innovations Global trends from 12 countries that have emerged in the past 12 months will be shared For more information please contact [email protected] #IASMasterclass #globaltrends #insights Johanna McDowell

Purpose is still slave to the bottom line and the reason why many brands do it. Purpose marketing should be more than a money-making scheme bizcommunity.com/Article/196/12… #purpose #authenticity Johanna McDowell

Sithabile Maphumulo, Vice President of Communications for Renault, shares some thoughts on what an agency should bring to the table. at the last IAS Masterclass. ow.ly/vKXX50MEePf #IASMasterclass #marketingchallenges #agencyparterships #marketinginsights Johanna McDowell

Everyday consumers rule the streaming, television, and video platform world from their couches. Find out more about Why people watch: Global TV viewership and entertainment trends lnkd.in/dyj7PFMm #attentioneconomy #trends Johanna McDowell

Nestle sets a new path, overhauling its creative process, using AI to assist 15 000 marketersand, their agencies, worldwide. An interesting move that may very well set a trend for large multinational marketing. ow.ly/8Qtg50N1zuG #AI #creativerules #trend Johanna McDowell

Can generative AI tools like ChatGPT help us communicate more effectively — and more empathically? Harvard Business Review expounds. hbr.org/2023/02/genera… #AI #chatGPT #effectiveness Johanna McDowell

Creativity is back on the radar. Take a look at the AdForum Business Creativite Report. In this digital era – the world’s most awarded campaign last year was a print campaign: “Better With Pepsi” by Alma. ow.ly/fRkI50N6Okx #creativity #breakthrough Johanna McDowell

What social media trends should be expected in 2023? The Hubspot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022. ow.ly/7tj050N9rr8 #socialmedia #trends Johanna McDowell

The pitch is over, a new agency has been appointed and the incumbent agency has to hand over – this is when the going can get tough. ow.ly/Mjpp50NcRZ4 #agencypitch # process #datahandover Johanna McDowell

Emotional advertising is often data-driven; it’s only with deep and robust data and analytics that a business can have the confidence to adopt an emotional communications strategy. ow.ly/oFTT50NgGE7 #data #datadriven Johanna McDowell

IAS MASTERCLASS - Media Assurance Audits. 29 March 14h00. Join Johanna McDowell and a panel of experts, who will share insights around the value this process adds. More information [email protected] #media #bestpractice Johanna McDowell

The Agency Scope South Africa 2023/2024 study goes into field in May. Cesar Vacchiano, President of SCOPEN International, outlines the new areas of interest to be included in this upcoming study. agencyselection.co.za/blog/2023/3/20… #AGENCYSCOPESA2023 #SCOPEN #innovations Johanna McDowell

AGENCY SCOPE South Africa 2023. Cesar Vacchiano, President of SCOPEN International, outlines new areas of interest to be included in the upcoming study, with particular focus on Media agencies. #AGENCYSCOPESA2023 #SCOPEN #innovations #media Johanna McDowell

With the fieldwork for AGENCY SCOPE South Africa 2023/2024 set to kick off in May, the biennial study, will be including some interesting new areas of focus.Cesar Vacchiano, President of SCOPEN International, outlines th... #AGENCYSCOPESA2023 #SCOPEN #innovations #b2b Johanna McDowell

Finding the right fit between marketer and agency somewhat like an old-fashioned tinderbox - which could light your fire or burst into flames🔥The IAS prides itself on a tailor-made pitch process that's carefully struck to ignite the perfect spark. linkedin.com/feed/update/ur…

These days, advertising case studies are far more sophisticated and elaborate, and include lots of data and results, as well as strategy, creative and so on. But where do the marketers, the clients, fit in?" Says Johanna McDowell, CEO of the IAS. agencyselection.co.za/blog/2024/9/19…

When a marketer engages an intermediary, it shows intent – they’re serious about finding a new agency or making their current agency relationship work. Johanna McDowell, CEO of the IAS, outlines how the benefits go way beyond the cost. businesslive.co.za/redzone/news-i… Johanna McDowell