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Ad Tech Explained

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Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below).

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linkhttp://adtechexplained.com calendar_today07-08-2019 18:03:21

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#IABTechLab’s Ad Creative ID Framework (ACIF) explained in latest Ad Tech Explained article! To help manage programmatic video creatives we have introduced a framework to reinvigorate the concept of a universal creative ID. Read more here: okt.to/mKVdC7

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Commerce audiences aren’t just for retail media. Built from real shopping behavior, they offer privacy-safe, high-intent targeting across the open web. We break it down with Sovrn: adtechexplained.com/p/commerce-aud… #AdTechExplained #CommerceAudiences #RetailMedia