Disney's Rob Gilby came up on stage soundtracked with the Imperial March #APMF2016

Fan experience, emotional connection, and partnerships form the foundations of Disney's engagement with fans and consumers #APMF2016

Disney's partnership with MNC Group exposed far more Indonesian fans to enjoy the older Star Wars movies ahead of SW: TFA #APMF2016

Disney's partnership with Lego took the Star Wars franchise beyond the movies into very creative territories #APMF2016

Star Wars batik has been a great channel for Disney to extend the Star Wars appeal in Indonesia #APMF2016

The Changi partnership took Star Wars experience to a new level with an exhibition at the airport #APMF2016

When Japan's ANA gave one of their planes an R2D2 makeover, the consumer reaction was overwhelming #APMF2016

Star Wars is all about experience. Turning dull every day moments into a Star Wars experience is powerful #APMF2016

Star Wars had been away from screens for a long time before The Force Awakens so what did Disney do to promote the new movie? #APMF2016

The first teaser was released more than a year before its release then more at Star Wars Celebration event in Anaheim months later #APMF2016

Disney released teasers of information about The Force Awakens slowly throughout the year to build anticipation #APMF2016

Trailers and posters were widely consumed, dissected, and talked about, creating lots of excitement long before the movie was out #APMF2016

And the session ended with this trailer for Rogue One: A Star Wars Story #APMF2016 youtu.be/Wji-BZ0oCwg

And that's the end of #APMF2016, we'll have more on addiction.id in the next few days and on our YouTube channel! Stay tuned!

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