Why you need humans, not just AI, to run great SEO campaigns via Adam Tanguay searchengineland.com/humans-ai-grea…

In my latest piece for Search Engine Land I break down why SEO still needs humans and 1,000 AI-generated blog posts is a one-way ticket to irrelevance. Read it before your boss suggests an "all-AI content strategy" and you have to talk them off the ledge. searchengineland.com/humans-ai-grea…

Alisson Becker.

1) Predictive, not reactive 2) VERY little referral traffic 3) Conversational and iterative Those are just some of the ways AI search is diverging from traditional Google search. For the full list - check out my latest on the JDM blog. jordandigitalmarketing.com/blog/how-llm-s…

The new SEO imperative: Building your brand via Adam Tanguay searchengineland.com/seo-imperative…

Search behavior is fragmenting across platforms -- Google, AI, TikTok, Reddit -- in real time. There's one big solution: Build a great brand. My latest column in Search Engine Land digs into the tectonic SEO shift of the last 18 months -- and how to react. searchengineland.com/seo-imperative…

How and why to ‘be the primary source’ for organic search via Adam Tanguay searchengineland.com/primary-source…

Big news: I’ve been promoted from “person who writes about SEO” to “person who judges other people’s SEO.” (Feels like a trap, honestly.) But seriously, excited to join the judging panel for this year’s Search Engine Land awards. awards.searchengineland.com/2025/judges

How to blend AI and human input in your content approach via Adam Tanguay searchengineland.com/blend-ai-human…

In my latest piece for Search Engine Land I share how we’re blending human brains and large language models to scale high-performing content — without losing the plot (or the brand voice, or the will to live). searchengineland.com/blend-ai-human…

New Google SEO documentation on (1) guidance on using generative AI content on your website and (2) the AI features and your website seroundtable.com/google-docs-ai…

How to align your SEO strategy with the stages of buyer intent via Adam Tanguay searchengineland.com/align-seo-stra…

Waaaay-too-common SEO mistakes that ignore user intent: - focusing on keywords, not the user - writing the wrong content - overshooting the offer - ignoring query modifiers Seeing rankings but no real engagement? Read my latest in Search Engine Land 👇 searchengineland.com/align-seo-stra…

Diogo ❤️

7 ways to grow brand mentions, a key metric for AI Overviews visibility via Adam Tanguay searchengineland.com/7-ways-to-grow…

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there. Check my latest for Search Engine Land searchengineland.com/7-ways-to-grow…

5 B2B content types AI search engines love via Adam Tanguay searchengineland.com/b2b-content-ty…

5 types of content are absolute catnip for AI search. They are: - Comparison pages - Integration docs/open APIs - Use case hubs - Thought leadership on external platforms - Product docs with schema Learn more in my latest for Search Engine Land searchengineland.com/b2b-content-ty…

"How can I get my brand to show up more in AI search?" It's not always about adding more content. In this case, cleaning up crawl waste did the trick. Read my latest in Search Engine Land to learn what we did for a client recently searchengineland.com/ai-search-make…

3 key AI search limitations for B2B SaaS marketing via Adam Tanguay searchengineland.com/ai-search-limi…