AdImpact (@ad_impact) 's Twitter Profile
AdImpact

@ad_impact

Bold data solutions for fast, smart decisions.
Blog: adimpact.com/blogs/
Political Tracking Twitter: @AdImpact_Pol

ID: 1148651470377689088

linkhttp://www.adimpact.com calendar_today09-07-2019 17:53:46

263 Tweet

441 Followers

108 Following

Snowflake (@snowflakedb) 's Twitter Profile Photo

According to The Modern Marketing Data Stack 2023 report, marketing teams experienced a 15.5% increase in #AI and #ML usage. okt.to/cvkUa2 #SnowflakeMMDS

AdImpact (@ad_impact) 's Twitter Profile Photo

We’re thrilled to be named as a One to Watch in the Measure and Data category of SnowflakeDB's 2023 Modern Marketing Data Stack. snowflake.com/the-modern-mar… #SnowflakeMMDS

We’re thrilled to be named as a One to Watch in the Measure and Data category of <a href="/SnowflakeDB/">SnowflakeDB</a>'s 2023 Modern Marketing Data Stack.  snowflake.com/the-modern-mar…
 #SnowflakeMMDS
AdImpact (@ad_impact) 's Twitter Profile Photo

AdImpact tracked 419K ad airings promoting 45 movies that released between May 1st and August 16th this year. Want to know if Barbie or Oppenheimer had more trailer ad airings on traditional and CTV? Read our analysis here: adimpact.com/blog/2023-summ…

TVB (@tvb_intel) 's Twitter Profile Photo

Thank you to everyone who joined us today at #TVBExecSummit. We hope you walked away with some new and valuable insights about the industry! We hope to "see" you next week at the #TVBForward Virtual Sales Conference 9/21/23!

Thank you to everyone who joined us today at #TVBExecSummit. We hope you walked away with some new and valuable insights about the industry! We hope to "see" you next week at the #TVBForward Virtual Sales Conference 9/21/23!
Snowflake (@snowflakedb) 's Twitter Profile Photo

We’re excited to recognize the partners featured in the Measurement & Attribution category of the 2023 Modern Marketing Data Stack report.  Comscore @DoubleVerify IQVIA @NCSolutions @Nielsen Rockerbox VideoAmp AdImpact EDO, Inc. okt.to/bv0gr2

We’re excited to recognize the partners featured in the Measurement &amp; Attribution category of the 2023 Modern Marketing Data Stack report. 

<a href="/Comscore/">Comscore</a>
@DoubleVerify
<a href="/IQVIA_global/">IQVIA</a>
@NCSolutions
@Nielsen
<a href="/Rockerbox/">Rockerbox</a>
<a href="/Video_Amp/">VideoAmp</a>
<a href="/Ad_Impact/">AdImpact</a>
<a href="/edo_data/">EDO, Inc.</a> 

okt.to/bv0gr2
AdImpact (@ad_impact) 's Twitter Profile Photo

"AdImpact data on the $18 billion spent on national and local television food advertising between 2017 and 2022 shows that fast food represents by far the largest category...Just 0.3 percent of advertising is for fresh produce." washingtonpost.com/health/interac…

AdImpact Politics (@adimpact_pol) 's Twitter Profile Photo

A changing TV landscape and live sports viewership trends are impacting political television advertising. Check out our new whitepaper, “Tipping Point: How the Shift of Live Sports to Streaming Is Accelerating the Growth of CTV Advertising.” bit.ly/shift-in-live-…

A changing TV landscape and live sports viewership trends are impacting political television advertising. 

Check out our new whitepaper, “Tipping Point: How the Shift of Live Sports to Streaming Is Accelerating the Growth of CTV Advertising.”
bit.ly/shift-in-live-…
AdImpact Politics (@adimpact_pol) 's Twitter Profile Photo

Since the Biden admin's announcement to target a 50% EV sales share by 2030, EV advertising has skyrocketed. 2023 EV broadcast airings increased by nearly 400% compared to 2020, and made up 7.3% of all Tier 1 auto broadcast airings. More in our new blog⬇️ adimpact.com/blog/ev-broadc…

Since the Biden admin's announcement to target a 50% EV sales share by 2030, EV advertising has skyrocketed. 2023 EV broadcast airings increased by nearly 400% compared to 2020, and made up 7.3% of all Tier 1 auto broadcast airings.

More in our new blog⬇️
adimpact.com/blog/ev-broadc…
AdImpact (@ad_impact) 's Twitter Profile Photo

AdImpact Names Laia Pescetto VP of Marketing "The move follows a year in which the company said it grew its advertising solutions client base by 400%" nexttv.com/news/adimpact-…

O'Dwyer's PR News (@odwyerpr) 's Twitter Profile Photo

On the move: AdImpact which provides integrated ad intel & viewership datasets appoints Laia Pescetto as VP of mktg... WastAway, which converts municipal solid waste to fuel, names Todd Smith as CCO.... State Department Federal Credit Union, with nearly 90,000 members & $2.8B in assets, hires Marella

On the move: <a href="/Ad_Impact/">AdImpact</a> which provides integrated ad intel &amp; viewership datasets appoints Laia Pescetto as VP of mktg... WastAway, which converts municipal solid waste to fuel, names Todd Smith as CCO.... <a href="/SDFCU/">State Department Federal Credit Union</a>, with nearly 90,000 members &amp; $2.8B in assets, hires Marella
AdImpact (@ad_impact) 's Twitter Profile Photo

Linear TV commanded the lion's share of the NBA Finals Game 3 viewership at 58%, with Youtube TV capturing 17% of the audience, and other streaming platforms accounting for 25% of viewership. Our data was featured in ADWEEK. Read the article here: hubs.li/Q02C5hsL0

Taylor Giorno (@taylorgiorno_) 's Twitter Profile Photo

INBOX: AdImpact estimates a "record-breaking" $10.7 BILLION will be spent on political ads during the 2023-2024 election cycle, which would be a 19 percent jump from the 2019-2020 cycle.

INBOX: <a href="/Ad_Impact/">AdImpact</a> estimates a "record-breaking" $10.7 BILLION will be spent on political ads during the 2023-2024 election cycle, which would be a 19 percent jump from the 2019-2020 cycle.
AdImpact (@ad_impact) 's Twitter Profile Photo

The AdImpact platform is ad and market intelligence on your terms, at the speed your business requires. Track the evolution of the TV landscape with our NEW SaaS platform, meticulously designed to analyze data across linear and streaming. Learn more: hubs.li/Q02H6gDy0

The AdImpact platform is ad and market intelligence on your terms, at the speed your business requires. Track the evolution of the TV landscape with our NEW SaaS platform, meticulously designed to analyze data across linear and streaming.

Learn more: hubs.li/Q02H6gDy0
AdImpact (@ad_impact) 's Twitter Profile Photo

Holding space for ads? With over 23K broadcast airings, Wicked was the most advertised movie on broadcast this year. Top 2024 movie trailer & digital/physical release broadcast airings: #Wicked: 23.6K #DespicableMe4: 18.6K #KungFuPanda4: 16.2K #InsideOut2: 10.8K #RedOne: 8.7K

AdImpact (@ad_impact) 's Twitter Profile Photo

Have you had a chance to get the McRib yet? In December, 22% of McDonald's broadcast airings featured the McRib. This was their most-aired ad featuring the McRib:

AdImpact (@ad_impact) 's Twitter Profile Photo

AdImpact is rolling out the red carpet for the #Oscars! #Wicked has more broadcast airings for its trailers than all other 2025 Best Picture nominees combined! Oppenheimer led the field last year with broadcast airings and won Best Picture, will Wicked do it this year?

AdImpact is rolling out the red carpet for the #Oscars!

#Wicked has more broadcast airings for its trailers than all other 2025 Best Picture nominees combined!

Oppenheimer led the field last year with broadcast airings and won Best Picture, will Wicked do it this year?