Hot lead? You've got 30 minutes. After that—warm. After 24 hours—cold. Speed closes deals. Respond now, not tomorrow. Agree?

It's a mistake to set up an automated sales funnel right away. It's important to manually refine each stage: 1. Make sure you're attracting the right customer persona into the funnel 2. Make sure you truly understand their pain points 3. Make sure the value proposition is clear

It's a mistake to think that the goal of your ad creative at the start is to get the maximum number of clicks. That can leave you with a blown budget—tons of clicks and zero purchases. For a pet project, the goal of the creative is to filter out unqualified leads and attract

The first 50 users—manual qualification only. Figure out exactly WHO is in your funnel and WHAT they’re looking for. Result: you’ll tweak the headline and offer, zero in on the right ICP (ideal customer profile), and increase conversion

Failure: today I noticed an anomaly in a competitor’s reviews—dozens every day, then two weeks of silence, then again dozens every day (hypothesis: review manipulation). This upset me, since I’d based my conclusions about the target audience, the features being used, and the

Turns out it’s hard to pin down exactly 4 pain points that will resonate with users (I’m currently writing copy for my landing page and have identified as many as 5). I’m thinking of solving this by placing qualifying questions next to the CTA — “choose which pain points you’re

I’m continuing to edit and improve the copy on the landing page. I’ve made it clear to potential users WHAT will happen after my CTA — something like “Install and try 5 generations for free”

For two days, I was already thinking I'd go back to SWE... I stopped working on the SaaS and started digging into React Server Components (great for my career, but totally unnecessary for a SaaS). What helped me "get back on track" was the thought that if I backed off now, I'd

When choosing a domain name for my landing page and future AI web app, I used a "benefits over technology" naming strategy: names that emphasize speed, scale, and accuracy are more memorable than references to AI, GPT, or LLMs