Which age group of the Doctors faces the most pressure in India? #MedTwitter

Big day for NEET PG 2025 results. To everyone who made it : Huge Congratulations. Your journey has been nothing short of brutal : exams, sleepless nights, sacrifices nobody outside medicine really understands. Today you’ve unlocked the next chapter. At Knya, we’ve been lucky

𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬' 𝐅𝐫𝐢𝐝𝐚𝐲 : Each month, one department is picked (𝘺𝘦𝘴, 𝘣𝘺 𝘤𝘩𝘪𝘵𝘴! 🎟️) and gets to step out for lunch with the founders. No agenda. No presentations. Just people getting to know each other outside job titles. When we started 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬'

Seeing doctors do their thing in Knya scrubs >>> Honestly, this is the real brand photoshoot.

What's the biggest threat to Indian Healthcare. More stories, answers in VITALS 2025 : A raw, honest reflection of what doctors, nurses, and healthcare workers experience every single day.

The next big D2C story won’t start in Bombay or Bangalore. They’ll be built in cities that don’t make the headlines. We’ve now opened 10 offline stores, and our best-performing ones aren’t in the cities you’d expect.

Even a non-medico who follows the news a little must have noticed that every year NEET PG examinations face major issues. When lakhs of doctors repeatedly suffer due to one problem or another, and begin to lose trust in the PG medical examination system, it shows that these are

That feeling of having built something from scratch, of proving value to the world without a safety net, is rare. It’s raw. It’s honest. It's true entrepreneurship.

A doctor once told us : "By the end of a 12–14 hour duty, it’s not just my legs that hurt, even my stethoscope feels like a dumbbell on my neck" It wasn’t said as a complaint, just as an off-hand remark during a conversation. But it stuck with us. We realised that for doctors,

Our 10th store in India. Our first in South India. And now, our feature in The New Indian Express. Milestones like these only remind us of why we began : to make scrubs that care for those who care for us.

Contrary to what most people believe about a couple being co-founders, I feel that there can’t be a better situation than this on your entrepreneurial journey. If you can’t trust your husband and wife as a co-founder who’ll help you reach summit and there’s no one else you’d

With another cycle of new residents joining in a month or so, the nation really needs to assess how it has failed to provide : not luxury, but simply safe, hygienic, and secure working conditions for resident doctors. These are doctors who spend 36-48 hours in wards at a stretch,

Just 50 founders in a forest, helping each other build better. Last week, I had the chance to step away from the noise at the D2C Retreat with some of India’s top consumer founders. I realised the problems I face while building aren’t only mine. Every founder is wrestling with

We’ve noticed a surge in scrubs with embroidered text like Dr. XYZ, Department of XYZ. We had a feeling this might be from the upcoming batch of residents who are confident about the branch they’ll be joining post NEET PG 2025. It honestly makes us feel so humbled. We’ve seen

We built Knya to serve doctors. But one day, we had our own emergency. A fire broke out in our warehouse : Crores worth of scrubs burnt overnight. You can’t prepare for that feeling. But you can prepare your systems. But here’s the crazy part : We still shipped 85%+ orders

Next time you take your kids for vaccines, do you ask the doctor to get the shot first to prove it’s safe? Do you try the medicine yourself before giving it to your children? Of course not! So why punish a doctor for prescribing a licensed cough syrup that turned out to be

From selling our first Knya scrub to now serving over 10 lakh+ medical professionals, here are 5 life lessons I’ve learned as the co-founder of Knya : 1. Clarity rarely feels good in the moment. But over time, it builds a company you can stand behind. 2. Invest in a strong WMS

Guess Our New Launch Knya 👀 🩺

Many times, the people who keep the system running so efficiently never get the limelight : and that’s exactly the case with anesthesiologists around the world. To all those in healthcare who work with immense skill, precision, and courage : Happy World Anesthetists’ Day! ft.