ICYMI: AAR have launched a new peer-to-peer community, developed with changeforce, for agency leaders. Here, AAR agency subscribers can: 💡Share knowledge 💡Access real-time insights 💡Tackle the challenges of a complex marketing landscape. aargroup.co.uk/insights/news/…

At first glance, agencies can appear pretty much the same 👀 But with 50 years’ experience — as the world’s oldest intermediary helping brands appoint agencies — we know the real differences lie in the people 👥 and the culture 🌱. aargroup.co.uk/insights/views…

Piecemeal pilots, procrastination and letting other departments own the AI story - this is what marketers need to avoid if they are going to spearhead AI as an accelerator in the marketing operating model. Discover how marketing can lead the charge with this from Pete Markey 👇

We often think of agencies working to win a pitch - but brand leaders need to think about how they ace a pitch too. The holy grail of agency selection is forming a partnership that delivers success for years to come, and this doesn’t happen by accident👇 aargroup.co.uk/insights/views…

Our Evolution of the Marketing Operating Model report shows that, in the age of AI, CMOs aren’t just investing in new tech - they’re rethinking how they use what they already have🤖 aargroup.co.uk/marketing-oper…

ICYMI: AAR’s Vicky Gillan explained why, when it comes to multi-agency collaboration, brand leaders need to become a conductor that brings together the full symphony 🎶 aargroup.co.uk/insights/views…

Did you catch Andrew Bloch on Founders Future? Over an interesting discussion, Andrew pulled back the curtain on how to scale, stand out, and ultimately sell an agency 👉 open.spotify.com/episode/5GWOXd…

The Biggest PR pitches and M&A deals in October 2025 on the PRmoment podcast: PITCHES - National Express - Block Report - Singapore Tourist Board - Splendid - Belfast City Council - Cavendish Consulting, Lanyon Communications (part of Consello) and Open Strategic

Marketers are working within a fast-moving landscape where they face disparate challenges. It's not enough to have a clear marketing strategy, they also need to focus on the ‘how’ of delivering that strategy 👉 aargroup.co.uk/marketing-oper…

Marketing isn’t short of talent or ideas. It’s short of time, budget, and trust. Is the triple trap leaving you spinning your wheels - busy, exhausted, and struggling to make a real impact? Here's how to escape. aargroup.co.uk/insights/views…

Pitches get longer when complexity creeps in. Too many stakeholders. Shifting priorities. Endless rounds to prove a “thorough” decision. As AAR’s Rebecca Nunneley says in Campaign UK: focus on clarity, strategy and purpose, & you’ll get to better outcomes, faster campaignlive.co.uk/article/pitchi…

Is the blending of media and creative causing you headaches? Rebecca Nunneley and Hannah Astill explored the conundrum in their article, taking a look at both the challenges and opportunities. aargroup.co.uk/insights/views…

Are you stuck in the doom loop of “movement without progress”? When constant motion and mounting pressure fail to deliver impact, marketer burnout is almost inevitable. So how can you escape the “triple trap” of no time, no budget and no trust? aargroup.co.uk/insights/views…

ICYMI 👉 Victoria Fox and Sophie Devonshire joined Emma Harris on her brand new podcast - Slow the F*ck Down - to discuss how various factors have combined to create a "velocity vortex” and the leadership skills needed to navigate it. thedrum.com/podcast/sophie…

Every marketer is feeling the pressure and working at full capacity. Vicky Gillan & Paul Phillips dig into strategies to create breathing space, not by slowing down, but by setting boundaries, triaging demand & saying “yes, if…” instead of “yes, always” aargroup.co.uk/insights/views…

Too often, we view a "reset" as a sign of failure. A signal that things are broken. But AAR Lead Consultant Vicky Gillan argues the opposite. A reset is about creating space for honesty, clarity, and course correction before the drift sets in. aargroup.co.uk/insights/views…

CMOs should be ideally placed to step into CEO roles, yet many are still held back by structural blockers and the expanding demands of modern marketing. Victoria Fox explores how CMOs can strengthen their strategic voice and unlock their path to CEO. lbbonline.com/news/Leaders-N…

If you’re weighing up next steps for your in-house agency in 2026, this is a smart place to start. Whether your IHA needs a reset, a reframe or a rethink, the challenge isn’t just a resourcing question - it’s a strategic one. aargroup.co.uk/insights/views…

With jingle bells sounding in the distance, it’s the time of year for looking back, and one of the dominating themes of 2025 was the challenges and opportunities that came with blending media and creative 👇 aargroup.co.uk/insights/views…

Check in with Andrew Bloch and PRmoment as he reports on what’s been a very buoyant month in the PR pitch and M&A landscape. prmoment.com/podcasts/decem…