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Formula 1 fans stranded, their vehicles towed after paying group to park near Hard Rock Stadium for Miami Grand Prix - CBS News Miami cbsnews.com/miami/news/for…

"Timothy Heard, a 54-year-old from Chilicothe, Ohio, estimates he’s been to more than 100 NASCAR events. To say Heard was impressed by the Miami Grand Prix would be a huge understatement. 'It’s absolutely amazing. Nothing NASCAR does compares to this.'" sun-sentinel.com/2025/05/04/you…

.Cracker Barrel activated at Texas this past weekend as part of its new deal with SMI, including a midway station with games, Tiny Store tours, Rewards program sign-up efforts, delivering meals to campers/industry folks, and holding a post-race concert at its nearby restaurant.

"NASCAR’s broadcast chief had little sense of the outcry headed his way when Fox opened the 2008 season with the introduction of Digger, an animated character the network created to highlight the use of an embedded camera that delivered striking views." sportsbusinessjournal.com/Articles/2025/…

After the 2008 season, some NASCAR execs on a retreat at Mike Helton's farm pranked Fox's David Hill by tying a Digger stuffed animal onto an RC car while skeet-shooting: "David got an initial chuckle, but I think his feelings were hurt at the end of it." sportsbusinessjournal.com/Articles/2025/…

The Met Gala last night turned into an advertisement for the new F1 Movie, with actor Damson Idris turning up in an APXGP firesuit that was ripped off on the red carpet to reveal a Tommy Hilfiger tuxedo. - @WWD wwd.com/eye/parties/da…

.FS1 got 2.560 million viewers for Sunday's NASCAR Cup Series race at Texas, up from 2.310 million last year and good enough to make it the No. 1 sports event across Fox's channels last week.

.ABC got 2.1 million viewers for Sunday's F1 grand prix at Miami, excluding pre-race coverage, down from 3.1 million last year though that event had an NBA Game 7 lead-in.

.@FoxTV got 914,000 viewers for Sunday's NTT INDYCAR SERIES race Barber Motorsports, up from 763,000 last year on @NBC.

.NTT INDYCAR SERIES's official 2025 trading cards with Parkside Collectibles will start being sold in Target stores nationwide May 15th, as well as on the series' e-commerce site today.

.NASCAR confirms that it will start a championship race rotation on an annual basis with Homestead up first in 2026, as president Steve O'Donnell first hinted at in December.

R.J. Reynolds has renewed its partnership with Arrow McLaren, as nicotine brands continue to play a big role in motorsport. 🗨: "The partnership extension allows us to continue inspiring our adult nicotine consumers, customers, and teams as we work to build A Better Tomorrow™."

Morgan & Morgan (@ForThePeople) has shot a new ad with RCR driver Kyle Busch and will start airing it on national TV next week. ➡️ Another partner of Busch's, @ShadyRays, says that Busch's new custom sunglasses that recently went on sale have doubled expectations so far.

Here's the Lance sandwich crackers paint scheme from @TheCampbellsCo with JGR's Xfinity program and Chase Briscoe for Charlotte later this month.

Motorsports viewership last weekend: 1) NASCAR Cup (FS1): 2.560 million viewers 2) F1 (ABC): 2.2 million (updated from ESPN) 3) NASCAR Xfinity (The CW): 1.002 million 4) IndyCar (Fox): 914,000 5) NASCAR Trucks (FS1): 331,000 P18-49 demo: 1) F1: 786,000 2) NASCAR Cup: 470,000

.BWT Alpine Formula One Team says it will rotate one of its seats for the next five Formula 1 rounds, with Franco Colapinto replacing Jack Doohan during that span.

"Ford Motor is hiking prices on three of its Mexico-produced models effective May 2, becoming one of the first major automakers to adjust sticker prices following U.S. President Donald Trump's tariffs." - Reuters reuters.com/business/autos…

.DAZN Boxing sold about 250,000 PPV units for Friday night's Fatal Fury card in Times Square, per organizers. ➡️ Roughly 350 people attended the fight within its enclosed footprint, while an estimated 300,000 people traversed Times Square during the event.

NASCAR Productions executive Mike Zylak on whether The CW will call Xfinity races at track or remotely: "Now it just depends on what the CW wants to do. In May, they will be (in the studio), but, in June, they will be back on the road." - @SportsVideo sportsvideo.org/2025/05/06/the…

.Gainbridge will run a WNBA All-Star Game paint scheme on its NASCAR race car at next weekend's All-Star Race, getting the word out about the basketball event that will be held at Gainbridge Fieldhouse in Indianapolis.