Do watch enthusiasts hate fun? 🤔 David thinks the issue lies deeper than that. Take Hublot, a brand enthusiasts are wont to poke at for being unafraid of having fun with their designs. Head over to aBlogtoWatch for David’s hands-on with the Hublot Big Bang Unicorn Summer 2025 —

In 1917, the wristwatch was becoming significantly more popular. The demands of the Great War led to their adoption with a clear demand for compact, easy-to-read watches that looked good on the wrist. And that’s exactly what Movado introduced that year. The forebear of the

This dial is inspired by the manta ray 🌊 In a serious, but not too serious take on the classic dive watch formula, Circula has injected a bit of aquatic life into its latest release — the ProSea. Head over to aBlogtoWatch for Matt’s full review of the Circula ProSea.

Is 39mm the best case size for a diver? 🤔 After initially launching its Captain Cook diver in 37mm and then offering an upsized 42mm variant, Rado has now introduced the Captain Cook in a middle-of-the-road 39mm size. The resulting package may just be Sean’s favorite execution

This is the Chinese watch Ariel has been waiting to see for years. The Peacock Black Hole Central Tourbillon offers an in-house movement and original design inspired by the outer space phenomenon. Head over to ABTW for Ariel’s full review of the Black Hole Central Tourbillon.

Behrens and Konstantin Chaykin are back with a new collaboration, this time adding a new face to Behrens’ “Ultralight” case based on Konstantin Chaykin’s longstanding Joker and “Wristmons” designs. Ariel went hands-on with the Ace Of Hearts watches, now live on aBlogtoWatch.

Truly innovative dive watches don’t come around often, yet that’s precisely what the Bühlmann Decompression 02 has achieved. Named for the pioneering Swiss physician and researcher Dr. Albert A. Bühlmann and his ZH-L16 decompression algorithm, the Bühlmann Decompression 02 is

Should watch brands focus less on their history? In the latest According to Ariel, Ariel dives into the confounding world of watch marketing resting on the laurels of its past. Hit the link in bio to join the conversation over on aBlogtoWatch. ablogtowatch.com/according-to-a…

Bulgari has provided generations with beautiful jewelry and extraordinary timepieces to be passionate about, perfect for gifting this holiday season. True itself for 141 years and counting, day after day, year after year, Bulgari continues to amaze and impress with its singular

Our editors and contributors swear they’ve been good all year, so they’ve written their lists and crossed their fingers for a special watch under the tree. Head over to ABTW to check out the watches we hope to unbox tomorrow morning. What watch are you secretly (or not so

More than a thousand new watches were released in 2025 — and those are just the ones we heard about. But in the spirit of picking and choosing, and in the spirit of another year coming to a close, the aBlogtoWatch team has selected its favorite new watch releases from 2025.

Following the wide fanfare of its debut launch earlier this year, Kiwame has added a sporty underpinning to its latest collection. The Kiwame Tokyo Iwao collection builds on the practical foundations of a field watch while introducing a refined, understated presence. At the

When was the last time you gave someone a mix tape? With the Farr & Swit Mix Tape B Sides Vol. 2 XL, that could be today. The independent Chicago-based watchmaker was inspired by the format and built its affordable digital timepiece around it. Ariel has the full J-card notes

It’s been a wonderful year of watches. While we (and probably most of you) are already thinking about next year and what it may bring, the ABTW team wanted to reflect on our own collections this year. Head over to ABTW to check out the watches we wore most this year. What was

Amid the sizing trends, market shifts, and (occasional) tariff troubles that shaped 2025 for the watch world, there have been winners and losers, with several unexpected names becoming enthusiast favorites. The ABTW editorial team got together and came up with seven brands that

The easy path to “modern” design is sharp angles and facets. But the Area M-1 Dune — and all Aera watches, for that matter — take a different path that’s far less generic, far more pleasing, and still manages to look just as modern as any other watch out there. Head over to

2025 offered more than its fair share of future classics, but it also brought with it some more, let’s say, experimental designs. We want to shine a spotlight on the wilder, unique, and wonderfully weird side of horology in 2025. Head over to ABTW to check out our picks for the

The 1970s were a tumultuous time for the watch industry, but they also saw some truly epic wristwatch designs. The Vario Futurist taps into this retro design for a fun and quirky tribute to 1970s horological nostalgia. Head over to aBlogtoWatch for Ripley’s full hands-on review.

Are there too many watch brands? With new brands popping up almost every day, it's easy to think so. But despite logic to the contrary, Ariel can’t help but root for them. Head over to aBlogtoWatch to check out the latest According to Ariel. ablogtowatch.com/are-there-too-…

Ariel often describes 270-year-old watchmaker Vacheron Constantin as at least three brands: one producing their standard collection, one producing one-of-a-kind, ultra-luxe timepieces, and one in the middle producing metier d’arts. The Tribute to the Quest of Time is firmly in