Not just the sharpest mind on the course, now one of the sharpest lookers too. Our good friend Rick Shiels, golf’s most popular content creator, has teamed up with ‘Athletic Luxury’ brand REDVANLY, a leader in premium performance golf and lifestyle clothing. We couldn’t be more

A brilliant profile of our MD, Asia Pacific - and a true trailblazer. Vicky Jones sat down with Golf Asia to reflect on her decades at the forefront of golf’s growth across the continent. From leading in a male-dominated industry to elevating Asia’s women players on the global

Working with the cream of the world’s destination assets is what we do, and they don’t come any more breathtaking than the NovaWorld Phan Thiet Golf Club in golf’s rising superpower Vietnam. Nestled on the stunning south-east coast, NovaWorld’s two stunning Greg Norman-designed

Our Sport Fanatics series showcases the personal stories of team members achieving great things through sport, and how they bring their passions and purpose to their roles. Next it’s the turn of 54 social media manager Georgia Reynolds, for whom a decision on Boxing Day turned

Basketball is booming the world over, nowhere more so than in Australia where the Adelaide 36ers have been capturing the headlines with their signing of five-time National Basketball League MVP Bryce Cotton. We’re joining forces with the 36ers as their commercial and marketing

We’re off and running! A great coup for our conferences and events team to partner with the Jockey Club of Saudi Arabia to stage the prestigious Asian Racing Conference next February in Riyadh. The sport’s regional powerbrokers, leaders, administrators, owners, breeders, and

Our Sport Fanatic series showcases the personal stories of team members achieving great things through sport, and how they bring their passions and purpose to their roles. Whether it’s with ice skates, a lacrosse stick, or in the pool, Taylor Kozina, a marketing intern in our US

The Padel boom goes on… We pride ourselves on driving positive change through sport and our recent work with padel aims to unlock new possibilities and new value for one of the world’s most exciting sports. We started our partnership with Monte-Carlo International Sports

54’s commitment to raising the bar for our event delivery is matched only by our dedication to bringing innovative, sustainable and impactful solutions to our clients which benefit the whole supply chain – from players, suppliers to communities. As event management leaders, led

We couldn’t be more thrilled to have been selected as a finalist in The Lloyds Mid Market Business of the Year Award at The Lloyds British Business Excellence Awards 2025. Our beginnings were in the UK. We now have 9 offices in five territories across the globe. Our footprint

We’re thrilled at being shortlisted for five categories at the Sports Business Awards 2025. 🏆 Agency of the Year 🇦🇺 Best Sport Event of the Year – International - LIV Golf Adelaide 🏌️ Best Sports Marketing Campaign – International - PIF Saudi Ladies International 2025 📲

We know Vicky Jones is a superstar, but it’s always nice when industry leaders don’t just take our word for it. Thank you to Campaign Asia-Pacific for including our Managing Director Asia Pacific in their Women to Watch 2025 list: campaignasia.com/article/women-… As most people know,

We know Vicky Jones is a superstar, but it’s always nice when industry leaders don’t just take our word for it. Thank you to Campaign Asia for including our Managing Director Asia Pacific in their Women to Watch 2025 list: campaignasia.com/article/women-… As most people know, Vicky is a

Another week, another award nod. This time our powerhouse portfolio brand Reddoor Live is up for a Saudi Event Award in the category of Outstanding Brand Activation Event for their work with Riyadh Air at LIV Golf Riyadh. Best of luck in September, team! Saudi Event Show

From Jaguar’s bold rebrand, to American Eagle’s misstep, to Guinness consistency - brand is dominating the conversation in marketing circles. It's a good sign - more marketers are switching on to the compounding impact of strong brand management. Here our Head of Marketing

More Muslim golfers are taking up the sport than ever before. Now MGA x 54 are joining forces to lead the change. The future of golf is inclusive, global, unstoppable - and it starts here: weare54.com/latest/54-musl… #WeAre54 #PushingTheEdge #MGA #RacetoMakkah

Wishing our friends, colleagues, and partners a very happy 95th Saudi National Day! Enjoy the celebrations on this special day of unity and progress in the Kingdom. 🇸🇦✨ #SaudiNationalDay #WeAre54 #PushingTheEdge

It was a great day out for our team in London at the International Sports Convention Women's Sport Business Awards 2025 yesterday as our Earned Media team picked up Outstanding Achievement in Women's Sports Media Coverage, while VOXA was named Women's Sports Start-Up of the Year.