Theresa Duemler (@_therayray) 's Twitter Profile
Theresa Duemler

@_therayray

Independent Designer & Creative Director 🎡
Building brands and visual lands @ Rayse Creative 🫧

ID: 2844208871

linkhttps://www.raysecreative.com/ calendar_today25-10-2014 20:33:28

768 Tweet

2,2K Followers

295 Following

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*Reminder: Sometimes there is work that pays well and we all need to keep the lights on, but that work doesn’t have to make it into your portfolio 😉

Theresa Duemler (@_therayray) 's Twitter Profile Photo

We should get high-speed reliable internet on trains and planes happening, that would already make me feel like we are living on Mars 🤪

Theresa Duemler (@_therayray) 's Twitter Profile Photo

Been a little offline the past couple of weeks but some very exciting things are in the works 🥳 Design snapshots from this week 📸

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Some recent wins from clients!! 🌱FOCL website conversion is up to 5% after our redesign ☀️ Sunny Within is now available at Erewhon! 👨‍🍳 Chef Haks premiered our new branding at Expo West & first packaging is on shelves at Costco

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Some dream clients I would love to work with in 2025 🍹 non-alcoholic beverage brand 🧸 kids toys or care brand 🌸 flower or plant brand

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Making time for personal projects is hard, the last weeks have been hectic, but we back 👩🏼‍💻 raisingbrand.substack.com/p/ai-friend-or…

Making time for personal projects is hard, the last weeks have been hectic, but we back 👩🏼‍💻

raisingbrand.substack.com/p/ai-friend-or…
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Most clients, especially start ups are always going to have budget constraints. I’ve seen an amazing increase in capabilities and creative output for my clients since I’ve started using generated visuals to support my work. AI has been come part of my daily work flow

Most clients, especially start ups are always going to have budget constraints. I’ve seen an amazing increase in capabilities and creative output for my clients since I’ve started using generated visuals to support my work. AI has been come part of my daily work flow
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If I ever work on a rebrand of a brand this loved and this is the reaction 😵‍💫 Feeling for that design team, I happen to actually like the new bottle design haha

If I ever work on a rebrand of a brand this loved and this is the reaction 😵‍💫 Feeling for that design team, I happen to actually like the new bottle design haha
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The simplest definition of the design industry’s job is: sell. If we are to facilitate selling products and services and ignore half the consumer base, design isn’t doing it’s job anymore. raisingbrand.substack.com/p/the-trendy-d…

The simplest definition of the design industry’s job is: sell. If we are to facilitate selling products and services and ignore half the consumer base, design isn’t doing it’s job anymore.
raisingbrand.substack.com/p/the-trendy-d…
Theresa Duemler (@_therayray) 's Twitter Profile Photo

Is it just me, or my computer, or does Illustrator sometimes wig out and display colors all matte, until you restart it? All other programs are fine. What is that haha Adobe

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A rebrand isn’t just a new look, it’s the moment you signal a new level of maturity and ambition to your consumer and the market. Upgrading your brands identity means: We are about to kick into a higher gear. raisingbrand.substack.com/p/rebrands-why…

A rebrand isn’t just a new look, it’s the moment you signal a new level of maturity and ambition to your consumer and the market. Upgrading your brands identity means: We are about to kick into a higher gear.

raisingbrand.substack.com/p/rebrands-why…
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Never underestimate how quickly a client will fall in love with an unfinished design. Pushing back on clients to take the time you need to produce something solid is the 🔑