What an honor to be named alongside such an incredible group of talented women who are shaping the future of marketing. Grateful to be recognized and excited for the conversations ahead at Advertising Week New York 💛

Another point similar to the one Matt makes: you can’t operate as if all college sports and the athletes playing those sports are the same. A federal law that tries to apply the same rules to you every college sport probably won’t work.

Theo Von will be this week's guest picker at Alabama!

The Big Ten and Allstate are set to announce a multiyear sponsorship deal centered on women's sports. Official announcement expected today. sportsbusinessjournal.com/Articles/2025/…

One of the long time arguments against schools paying college athletes is that it would harm competitive balance. We now have a Carnegie Mellon study that proves this to be not true. In fact, as the study shows, it’s the opposite. Competitive balance has improved.

SIMONE!! 👏🏼👏🏼👏🏼

"I feel blessed to be here. With that said, Vanderbilt is my ride home!" Theo Von takes Vandy over Alabama in Tuscaloosa 😳

NCAA is a cartel that suppresses athlete compensation. An antitrust exemption would allow greater exploitation of athletes who generate the value and protect a profitable biz model built on unpaid labor. If anything, stronger antitrust enforcement is needed, not immunity.

With everyone rushing to take sides on a federal college athletics bill, people should consider why bills are being pushed. There’s no push for federal bills when coach/staff salaries skyrocket. So why when athlete comp goes up? And why does athlete comp need to be capped?

Let the market do its thing. NOCAP

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NOCAP Sports spent the day with Florida State Athletics diving into revenue strategy and how to keep building wins on and off the field. 🍢 #NoleFamily

I was part of something very special yesterday.. We were invited to be a part of the Stumpy Stampede Corgi Race at the Colts game.. It was a great day 😂😂 #PMSLive

Auburn is moving their home game against Baylor to Atlanta, in part because of… NIL. Creative way to get above the cap.

The Ilona Maher Barbie doll is coming in 2026 👀 International rugby stars Ellie Kildunne, Portia Woodman-Wickliffe and Nassira Konde have also been honored with their own dolls 🤩 (via Barbie)

Universities that value and cultivate their athlete alumni base will see the greatest returns.

From the field to the frontlines of NIL and sports media — our Chief Athlete Officer, Sarah Fuller, joined the Future Is Female panel at Advertising Week to share her Secrets to Success.

A rockstar - huge congratulations to Sarah Fuller

Two important points are made here: -Schools can’t claim they don’t have $ to both pay athletes & fund Olympic sports, when they always find $ for things like these huge buyouts. -With the increased importance of paying for athletes, agreeing to these buyouts is malpractice.