If you can’t find new creative angle for your ad, check foreplay.co or MagicBrief I have discovered so many winning ad concept by just scrolling and spending some time on it.

For testing different hooks over a single video ad on Meta I recommend using “Flexible format” feature which Meta launched few months ago. It helps to run multiple ad creative inside a single ad instead of running multiple ads at a time. I often use the same videos with two

As a business owner we tend to compare our sales with other businesses and sometimes we feel - “will I ever be reaching that level?” but here it’s important to remember that you might be comparing someone else’s day 1200 to your day 32 You didn’t see their failures which they

Meta is so unpredictable . For weeks, I have been trying to scale multiple ad creatives over Meta which is • under 15 seconds • has proven viral hooks • engaging music as BG • proper text overlays (basically what everyone recommends to follow for a winning ad) - yet I

Last week got an invitation to attend Whatsapp Business Summit happening in Mumbai on 12th Sept. I will be going & would love to meet anyone coming there.

Read this if you are still experiencing poor performance on Meta. Last month was terrible in terms of sales. At the start of the month, I promised myself to upload 5-7 new creatives every week, with no excuses. (This even includes iterations on the winning ad.) As media

Preparing for a new launch this month! We recently got our packaging ready and are now sending it further for photography. The next step is to focus on creating a great landing page + offer while also building hype prior to the launch so it creates excitement in the

things I hate doing but converts very well!

For what I can see, whatsapp marketing is going to be big in the coming months!

after a long time, I went to such an event I wasn't expecting much but it was bigger than I thought

One question I keep getting asking multiple times by fellow D2C founders is "how to get a distributor for offline stores?" So here is a simple hack to go about it.

Lot of you have been asking my “campaign structure” for testing new ads. Check out this video for a great breakdown!

Is this ever happened to you? You set a target of 30 orders for the next day and surprisingly Meta hit the target by morning itself and then you expect to get more sales throughout the day, But Meta stops getting more sales and by the end of the day you cant exceed your

I see many new brand owners wanting to add such custom sections to their product page but are clueless on how to do so. You can either have it custom coded from a developer or Install an app “Zepto Product Personalizer” With this app, you can add a lot of customisation over

I have seen ads with a voiceover tend to have a long life over Meta. Earlier I was using the Instagram Inbuild “text to speech” voice but it sounds almost robotic. Then I found this tool and it is much better. Any other tool would you recommend?

past few days I have been…

Last week, while I was worried about the returning rates of the brand one of our customer placed her third order with us purchasing 30 pairs of lashes No email, no whatsapp marketing.

Yesterday I meet one of our supplier and while I was discussing about our next order, I found out he was into e-commerce a year back selling clothes on marketplace doing 500 orders/day when I asking why he stopped, he replied “Returns are the slow poison of E-commerce”