SMS Layering is helping brands win in 2025 Email is essential → but SMS drives action. Using both keeps your brand top of mind. They’re layering their messaging to meet customers at the right time, right place, right platform. Start integrating SMS into your email strategy

This totally blew me away… Reports from a few years ago show that Steam gave efficiency the middle finger. They’re driving more revenue per head than the likes of Facebook, Apple and Microsoft. Despite their last official release being in 2023!

How did Gabe Newell and Steam become the most efficient games company in the world? (long post) 1. Build Once, Monetize Forever Valve’s Steam platform is the ultimate evergreen revenue machine. Instead of constantly launching new games, Valve owns the infrastructure where every

No other marketing channel comes close to email… No Fighting the Algorithm Drive traffic straight to your website. Create instant buzz with product drops & announcements. Segment & personalize for hyper-relevant messaging. How do you think we did?

If your apparel consumer brand lost $185M in a year, saw their stock value decline 98% and receive the label of “ugliest shoe on the market”... Could you still come back? That’s what happened to Crocs in 2008. Fast forward to today—it’s a $2.3B powerhouse. So how did Crocs go

5 Lessons in Brand Building from Crocs (you need to understand)... 1/Don't Fight Your Brand's DNA - Own It. 2/ The "Right" Market Beats the "Broad" Market 3/ Focus on What Works 4/ Make Your Product A Status Symbol 5/ Ride the Culture Wave - Don't Resist It

Q1 Slowdown? Don’t Panic. Here’s How to Fix It. 🚀 Launch products in Q1 instead of Q4 Less ad competition. Less inbox noise. More attention on your brand. 💌 Lean into non-Q4 holidays Valentine’s Day, Mother’s Day, Earth Day—whatever fits your brand, build excitement around

Are you based in the US and looking to have your brand acquired? Check out the episode we filmed with Sam Haddad, co-Founder and CEO at Greenhaus - an omnichannel, Amazon brand aggregator powerhouse redefining the landscape youtu.be/Va0BfqJNP8Y

Creating artificial revenue peaks throughout the year is what separates good eCom brands from truly successful endeavours. Don't let seasonality hold you back

Who's ready for the European Parliament's tax reforms? Marketplaces Now Liable for VAT Fully Digital VAT Reporting by 2030 Expanded One Stop Shop (OSS) System interesting?

Still not caught this weeks episode of Brand Builders? Do yourself (and your brand) a favour and watch it: youtu.be/Va0BfqJNP8Y

We recently audited Crocs to find out how they became a $2.3B powerhouse. This is what we found (and the lessons Founder should apply to their brand) [a thread] Lesson One: If people say your product is "weird" or "not for everyone," double down. Polarization creates loyalty.

Anyone in the agency / ecom space in Bangkok this weekend? Drop me a DM!

I just took a deep dive into More Plates More Dates eCommerce strategy... youtu.be/10q8pvHXH1s

The most common email design advice? Too vague. Too pretty. Not built to sell. So here's how I'd fix that: This is my go-to system for designing emails that actually convert. It breaks down the anatomy of high-performing emails with real examples, smart frameworks, and

🚨 Steal our exact AI system to plan 12 months of email campaigns in <10 min. ✅ 50+ no-discount ideas ✅ Competitor spying cheat ✅ Audit + optimize old sends ✅ ChatGPT flow to generate a full calendar fast Reply CALENDAR & I’ll DM it to you (free for now) 📩