Jon Springer (@_jonspringer) 's Twitter Profile
Jon Springer

@_jonspringer

I write about beverages and sports for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social

ID: 75340327

linkhttp://www.adage.com calendar_today18-09-2009 17:48:37

9,9K Tweet

3,3K Followers

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That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour. adage.com/article/specia…

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One of the deliverymen in this Budweiser ad is a real-life Bud wholesaler. Ad is meant to highlight Bud's wholesalers and distributors, who suffered amid the Bud Light fallout. adage.com/article/specia…

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PepsiCo CEO Ramon LaGuerta addressed @Starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP

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“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” adage.com/article/market…

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"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." adage.com/article/opinio…

Larry Light (@ceolarrylight) 's Twitter Profile Photo

Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. Jon Springer of Ad Age has an excellent read about the rebrand: adage.com/article/market… #jets #ny #nfl #brand

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The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth. Jon Springer wrote a great, quick read on the topic: adage.com/article/market… #hockey #pwhl #barbie

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"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”