
Jon Springer
@_jonspringer
I write about beverages and sports for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social
ID: 75340327
http://www.adage.com 18-09-2009 17:48:37
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Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. Jon Springer of Ad Age has an excellent read about the rebrand: adage.com/article/market… #jets #ny #nfl #brand

The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth. Jon Springer wrote a great, quick read on the topic: adage.com/article/market… #hockey #pwhl #barbie


This is interesting. How @Adidas channeled NBA Minnesota Timberwolves start Anthony Edwards's swagger for its #socialmedia-led foray into the sneaker wars, explains Jon Springer in @AdAge ➡️ buff.ly/3KsM2U5



