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Both parties have (painfully) discovered memes. The problem is they thing they are a medium by which to communicate to the GenZers. Wrong. Memes for Facebook mums is the play, Bitmoji wearing a party hat on a purple background with "Remember PENALTY rates" election winner.

Incredible post on ghibli images and Art by Scott Alexander “We gripe about how LLMs are destroying wonder, never thinking about how we’re speaking to an alien intelligence made by etching strange sigils on a tiny glass wafer on a mountainous jungle island off the coast of

I'm looking for a brand agency. Ideally an up and coming small agency willing to present some bold ideas for a rebrand for our biggest brand.

FoUnDeR MoDe

My experience is that the best employee at a mediocre company is almost always better than the median employee at a great company, and yet that is definitely not how most companies approach recruitment.

"The skill is staying alive long enough to expose yourself to luck — and then executing in a world-class when it hits." — Tim Doyle , CEO & Co-Founder, Eucalyptus New episode of Scaling Up just dropped — and this one’s a clinic. 😉 open.spotify.com/episode/6iwSOj…

This is (surprisingly) quite a long way from best in class on outcomes or retention.

A good way to signal luxury is to introduce something as “ultra premium”

My least favourite startup idiom? “Up and to the right” Which growth graph goes left.

Man discovers brand advertising. The difference will be whether or not it actually turns into value for the company. As the B2B world discovers marketing, they are going to have to learn that attention isn’t the only goal.

“Personality led growth”… Christ. Tying your brand to the identity of your CEO is a great launch tactic and not a durable growth strategy. Lord give me the strength to tweet with the certainty of a VC with a podcast.