
Zahra Bahrololoumi CBE
@zahras_b
Music. Culture. Literature. Travel. World Politics. Leader of Salesforce UK & Ireland. All views my own.
ID: 2836765340
01-10-2014 14:43:56
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3,3K Followers
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"This isn't a tech upgrade. It's a workforce revolution." Our own Jocelyn Zanasi, VP of Professional Services at @Salesforce, is quoted in a compelling Economist Impact article discussing the rise of "digital colleagues." Read the article: impact.economist.com/new-globalisat…







“You have to have humans and agents working together to create that level of customer success.” @Salesforce CEO Marc Marc Benioff's panel interview at the AI for Good 🇺🇳 #AIforGood Summit 2025 offered a fascinating glimpse into the #FutureOfWork. Watch it now: youtu.be/K-AOgG6sc9Q?si…



Will AI replace us, or will it amplify us? In his latest op-ed for the Financial Times, @Salesforce CEO Marc Marc Benioff shares a powerful vision for the future, arguing that humans must remain at the heart of the AI story. Read the full article: on.ft.com/46EO0gi

What an honour to be included in the ComputerWeekly list of UKtech50 "Most influential people in #UK #technology." I’m thrilled with the range of stakeholders recognised—it’s critical we all work together to maintain trust in #tech. Full list: computerweekly.com/news/366627653…


What if your workforce wasn’t restricted by capacity, siloes and processes that often slow progress and growth? I recently shared my thoughts on how people and #AgenticAI can work together in an article for the The Guardian. I hope you'll read the article: theguardian.com/advertiser-con…



By adopting @Salesforce Agentforce, CurrencyFair is augmenting their expert team with #AI agents that will assist with around 10% of #CustomerService requests. See how they're doing it: salesforce.com/uk/news/storie…


AI is no longer the sole remit of CIOs. Customer C-suites & boards want to understand the impact on their business model & people. Read diginomica for my views on how orgs can prepare for the future & why I’m pushing for a #UK National Skills Platform: diginomica.com/why-salesforce…



I’m thrilled to announce Salesforce UK & Ireland's new strategic partnership with the #UK’s largest hire company Sunbelt Rentals UK & Ireland. This collab marks a significant step towards modernising operations & accelerating growth with #AI solutions and digital technology. sunbeltrentals.co.uk/news-and-blogs…
