Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile
Zahra Bahrololoumi CBE

@zahras_b

Music. Culture. Literature. Travel. World Politics. Leader of Salesforce UK & Ireland. All views my own.

ID: 2836765340

calendar_today01-10-2014 14:43:56

4,4K Tweet

3,3K Followers

1,1K Following

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

The agentic economy is no longer a future trend. It's here. A new @Salesforce survey reveals UK & Ireland C-Suite leaders are embracing #AI agents to revolutionise productivity and transform organisational structures. Discover how: salesforce.com/uk/news/storie…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

At Agentforce World Tour London, I shared my views with ITPro on why the #UK is such a priority market for @Salesforce and a global leader in #AI. Learn why we have ideal conditions in the UK to lead the #AI revolution: itpro.com/business/busin…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

"This isn't a tech upgrade. It's a workforce revolution." Our own Jocelyn Zanasi, VP of Professional Services at @Salesforce, is quoted in a compelling Economist Impact article discussing the rise of "digital colleagues." Read the article: impact.economist.com/new-globalisat…

"This isn't a tech upgrade. It's a workforce revolution." Our own <a href="/JocelynZanasi/">Jocelyn Zanasi</a>, VP of Professional Services at @Salesforce, is quoted in a compelling <a href="/economistimpact/">Economist Impact</a> article discussing the rise of "digital colleagues."

Read the article: impact.economist.com/new-globalisat…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

What an inspiring day at our @Salesforce UK AI Center! 🌍 Last week, we convened our #Sustainability & #AI #Innovation Day, where our teams explored the powerful intersection of AI & our planet's future. Thank you to our judges & congrats to the winners!

What an inspiring day at our @Salesforce UK AI Center! 🌍

Last week, we convened our #Sustainability &amp; #AI #Innovation Day, where our teams explored the powerful intersection of AI &amp; our planet's future.

Thank you to our judges &amp; congrats to the winners!
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

Big news! We've just released the new @Salesforce “Global AI Readiness Index,” focusing on scaling #AI agent adoption in the enterprise. Discover how prepared countries are to seize this opportunity: salesforce.com/uk/news/storie…

Big news! We've just released the new @Salesforce “Global AI Readiness Index,” focusing on scaling #AI agent adoption in the enterprise.

Discover how prepared countries are to seize this opportunity: salesforce.com/uk/news/storie…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

I'm incredibly proud to share a major AI milestone: Our @Salesforce #Agentforce AI Agents have now handled 1 million+ customer conversations on help.salesforce.com AI-powered service can scale – without compromising on trust, quality or CX. Read more:salesforce.com/blog/support-r…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

I recently spoke with @EconomistImpact about the truly transformative power of #AgenticAI & what the rise of "digital colleagues" means for corporate culture. 🗣️ Read the full article to see how AI can work alongside humans as a valued teammate: impact.economist.com/new-globalisat…

I recently spoke with @EconomistImpact about the truly transformative power of #AgenticAI &amp; what the rise of "digital colleagues" means for corporate culture. 🗣️

Read the full article to see how AI can work alongside humans as a valued teammate: impact.economist.com/new-globalisat…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

Happy World Youth Skills Day! 🌎 Today, we celebrate the power of equipping young people with the skills they need for the #FutureOfWork. At @Salesforce, we believe that digital skills are essential for unlocking opportunities & innovation. Learn more: un.org/en/observances…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

“You have to have humans and agents working together to create that level of customer success.” @Salesforce CEO Marc Marc Benioff's panel interview at the AI for Good 🇺🇳 #AIforGood Summit 2025 offered a fascinating glimpse into the #FutureOfWork. Watch it now: youtu.be/K-AOgG6sc9Q?si…

“You have to have humans and agents working together to create that level of customer success.”

@Salesforce CEO Marc <a href="/Benioff/">Marc Benioff</a>'s panel interview at the <a href="/AIforGood/">AI for Good 🇺🇳 #AIforGood</a> Summit 2025 offered a fascinating glimpse into the #FutureOfWork.

Watch it now: youtu.be/K-AOgG6sc9Q?si…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

"By being the first with Agentforce, we will be light-years ahead of the competition." @zota CEO Avner Ziv shares that their investment in digital labour is yielding impressive results, driving 30% YoY growth. Read their story: salesforce.com/customer-stori…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

Will AI replace us, or will it amplify us? In his latest op-ed for the Financial Times, @Salesforce CEO Marc Marc Benioff shares a powerful vision for the future, arguing that humans must remain at the heart of the AI story. Read the full article: on.ft.com/46EO0gi

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

What an honour to be included in the ComputerWeekly list of UKtech50 "Most influential people in #UK #technology." I’m thrilled with the range of stakeholders recognised—it’s critical we all work together to maintain trust in #tech. Full list: computerweekly.com/news/366627653…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

We’ve reached a milestone in our commitment to sustainability. Our @Salesforce Impact team is leveraging Agentforce to deliver critical emissions insights, demonstrating how #AI can be a powerful force for a more sustainable future. Watch the video: youtube.com/watch?v=JOblUu…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

What if your workforce wasn’t restricted by capacity, siloes and processes that often slow progress and growth? I recently shared my thoughts on how people and #AgenticAI can work together in an article for the The Guardian. I hope you'll read the article: theguardian.com/advertiser-con…

What if your workforce wasn’t restricted by capacity, siloes and processes that often slow progress and growth?

I recently shared my thoughts on how people and #AgenticAI can work together in an article for the <a href="/guardian/">The Guardian</a>.

I hope you'll read the article:
theguardian.com/advertiser-con…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

Imagine your sales team generating accurate quotes in just seconds simply by describing what they need – like, “Quote 25 licenses with a 10% discount.” With @Salesforce Agentforce for Revenue + Revenue Cloud, this is our new reality. See the full story: salesforce.com/uk/news/storie…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

By adopting @Salesforce Agentforce, CurrencyFair is augmenting their expert team with #AI agents that will assist with around 10% of #CustomerService requests. See how they're doing it: salesforce.com/uk/news/storie…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

I’m delighted to share that @Salesforce’s Global AI Readiness Index reveals the UK is truly seizing the moment with #AgenticAI. With an overall score of 65.5, the #UK is largely ahead of other countries when it comes to adopting & deploying AI. salesforce.com/uk/news/storie…

I’m delighted to share that @Salesforce’s Global AI Readiness Index reveals the  UK is truly seizing the moment with #AgenticAI.

With an overall score of 65.5, the #UK is largely ahead of other countries when it comes to adopting &amp; deploying AI.

salesforce.com/uk/news/storie…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

AI is no longer the sole remit of CIOs. Customer C-suites & boards want to understand the impact on their business model & people. Read diginomica for my views on how orgs can prepare for the future & why I’m pushing for a #UK National Skills Platform: diginomica.com/why-salesforce…

AI is no longer the sole remit of CIOs. Customer C-suites &amp; boards want to understand the impact on their business model &amp; people.

Read <a href="/diginomica/">diginomica</a> for my views on how orgs can prepare for the future &amp; why I’m pushing for a #UK National Skills Platform: diginomica.com/why-salesforce…
Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

I’m proud that @Salesforce has once again been recognised as a "Best Place to Work for Disability Inclusion" by the Disability Index in the UK. We believe that when everyone can thrive, we build a stronger, more innovative workplace. Learn more: salesforce.com/news/stories/b…

Zahra Bahrololoumi CBE (@zahras_b) 's Twitter Profile Photo

I’m thrilled to announce Salesforce UK & Ireland's new strategic partnership with the #UK’s largest hire company Sunbelt Rentals UK & Ireland. This collab marks a significant step towards modernising operations & accelerating growth with #AI solutions and digital technology. sunbeltrentals.co.uk/news-and-blogs…

I’m thrilled to announce <a href="/SalesforceUK/">Salesforce UK & Ireland</a>'s new strategic partnership with the #UK’s largest hire company <a href="/sunbeltrentaluk/">Sunbelt Rentals UK & Ireland</a>.

This collab marks a significant step towards modernising operations &amp; accelerating growth with #AI solutions and digital technology.

sunbeltrentals.co.uk/news-and-blogs…