You found a community... The one you've been searching for. You're happy. The vibe is right. You're smiling, chatting and dropping memes. And for the first time, you whisper to yourself, "this is where I belong." But, what happened next... you didn't expect it.

Sigh, I really thought I could do anything, but I'm humbled. Getting out of my comfort zone is hard asf. staying in my comfort zone is a loser's mentality. Might just have to let the my world burn.

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If we want mass adoption, the mainstream should be the target and marketing beyond X is the approach. A web3 product that works for web2 users will always work for web3. But the reverse? Not always true. When buliding, ask the question: would a normie actually use this?

The 22 Immutable law of marketing. The first law: The law of leadership. Something the book said about this law hits and it sticks. Marketing is the battle of perception not product. The why, the vision, the emotion, the movement. They are all related with perception.

Yoruba Sage | Narrative Architect 🜁 "Perception lives in the narrative" word. In psychology, emotions drive decisions, no matter how small. The experience and emotions the narrative gives is what make people use and consider your product.

Perception, it is really important. People will love a product just because it is simple, easy, fast and cool. Sometimes when a new feature is introduced immediately it can ruin the whole cool vibes. That's why timing is important. That's the reality of stuffs.

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