To me, the best content gets you where you need to go without making you work too hard or wasting your time. You don't even notice that you're reading. Content like that is created by knowing a lot, and writing only what's needed.

If your team is inviting your UX writer into the project at the very end, it's a sign that you're undervaluing the work and impact that they can have on the solution. Katie Lower via @awelfle at tonight's UX Content Strategy Meetup #ux #contentstrategy #…lnkd.in/dDrX5jw

-Let go of what *you* think is important and focus on what the audience thinks is important. -Let go of wanting to say everything, and instead provide just enough, at the right time. -Let go of your idea of 'good writing'; just write to be helpful. I have this tattooed on me!

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Will be great! Don't miss out!

If you're not attending #Confab2020 set notifications for these amazing sketchnote posts. Love them! More! More!

I love hearing real stories about how people approach and do content. Looking forward to this.

I love online meetups. Today I listened to content design stories and sage advice from Oanh Trinh and Kane Perkinson at the Melbourne Content Strategy session expertly hosted by Lorien Kaye of Weave. Apart from drinking water instead of wine, it's almost as good as being there!

Great content is created by uniting the logical structure of a content model and the empathy of user-centred design. I love this balanced approach described by Angus Gordon of Weave gathercontent.com/blog/in-govern…

Fantastic acknowledgment of all the hard work by this wonderful, dedicated team. Congrats CDL and everyone who helped!! #ContentDesign #ContentForTheWin

Just finished running a brand workshop for the talented team at Weave. You have so many great stories to tell and I can't wait to hear them all! #BrandContent #ContentProblems #ContentBlessed

💯 Don't provide a reading experience, provide the experience they came for.

The difference between UI and UX

Love a visual at least as much as a word. Great to see the content function articulated in context.

You might not be able to see, but that's @hilarymarsh on stage and all of us at the Weave Melbourne Content Strategy meetup enjoying the content strategy insights.

I wrote this about why I became a freelancer and why I love it! linkedin.com/pulse/three-ki…

In Halloween month, this seems apt 🎃

Wish I could have got to more today. Lucky for me it runs all night too! #UtterlyContent20

So true about all the wisdom. And I just got @movie_pundit's book in the mail today as well!

It's my business birthday today so I wrote a thing🎂 linkedin.com/pulse/chaos-ru…