How to Fail at Online Marketing 101: Being a 'Jack of all trades'. Great results never come from spreading focus & budget across multiple marketing fields. Master 1 marketing channel. Then give it the appropriate amount of financial & time investment before you move on.

There's nothing more expensive than a cheap SEO agency.

The 3 subtle signs of a 'Me Too' digital agency website: • 'wacky' photos of employees and / or their dogs on the 'About Us' page • the phrase: "we understand that no 2 websites are the same" featured somewhere • a pricing page that says everything except the price

Unfortunately SEO is not a "dip your toe in the water" marketing channel. It's more of a "jump in & keep swimming for a year" kinda thing. 🏊

The Entrepreneur's Dilemma: Whether to spend a HUGE amount of life energy on a project without promise of return. How to be OK with that risk: ✅ make sure you're learning new skills ✅ make sure you're meeting new people ✅ make sure you don't neglect your friends & family

Marketing is easy: ① work out what type of person your customer is ② pretend you're that person ③ ask yourself "what would make me want to buy this?" ④ put the answer wherever that customer will see it

Sometimes when someone comes to me for SEO consultancy, the big 'value add' takeaways are not SEO. The different aspects of online marketing are inextricably linked.

Nightmare clients are easy to spot 👀 Within the first 5 emails they send you there will be a glaring warning sign. Something that makes your face scrunch up as you read it.

How to be successful at SEO (& most businesses): Keep doing the work despite it being so boring you want to practice your signature instead.

SEO 101: 1) find keywords your customers are searching for 2) create great content serving those keywords 3) get links