How to make someone depressed - No purpose - No exercise - Isolate them - Eat a shitty diet - Get less than 6 hours of sleep - Teach them learned helplessness - Stay inside all day under bluelight - Get their news from mainstream media Anything else you'd add?

there’s no single kpi that defines success on social media. instead, each one tells a different piece of the story. if you understand how they work together, you can refine your strategy and grow faster. here's how to understand them 👇 🧵

in crypto, we assume people have time but the truth is: they don’t they’re not going to read a 2,000 blog post, dig through docs or watch a 15 minutes explainer video just to figure out how an app works if onboarding takes too long, they’ll bounce if value prop isn’t clear

both the speed to analyze content trends and speed to create content are rapidly increasing what does this mean? higher frequency of trends, lifecycle much smaller, and more content slop on the timelines

The best crypto projects are the ones you can explain in a single sentence.

Offchain summer

want fresh ideas for your social posts or marketing? stop looking at what’s happening in web3 and start looking at web2. there’s a vast range of examples in web2 vs web3 and by staying inside of your niche, you only end up repeating the same things and looking like a copycat.

nobody opens up social media to actively check what your brand is posting. it’s your job to write with this in mind and show them why they should care…

Since the dawn of time, man wanted ownership. It's time to evolve.

i think …working in crypto became cool again this week?

the harsh truth about content: your audience only cares about what you’re going to give them. whether that’s you educating, entertaining or inspiring them. they rarely actually care about you (individually) or your project and only what you give them. when you take your ego

being a good social media manager isn’t just about shitposting or acting like a “degen.” it’s about translating brand goals into content that gets seen, remembered, and acted on. the ones who combine business goals with social best practices are worth their weight in gold.

I really want to buy some bitcoin under $100k again.

SMM is the hardest marketing role to hire for • You need someone who’s both creative and analytical • They have to understand algorithms, community psychology, brand voice, crisis management, and basic design • Everyone thinks they can do it, which makes spotting real talent

There are only 3 reasons people follow you: - you teach them something - you make them laugh - you announce an airdrop

I've been repeating it since i started working in web3, community needs value content

Actual crypto marketing tips: - Give people shareable brand interactions, content is king - Adding people to X Lists shows up in their notifications, generally leads to reposts/follows - QRTs on your posts are great for visibility, find ways to get them - QRTing other people is

x.com/i/article/1991…

Life becomes 100x better when you stop letting your mood dictate your behavior and start doing what you committed to doing.

It’s beginning to look a lot like bitcoin ❄️